Heeeeey lemlister! 👋
Are you ready to take your email campaigns to the next level? Let’s dive into A/B testing—a game-changing way to discover what resonates most with your audience and boost your campaign performance.
What Is A/B Testing?
A/B testing is the process of creating two versions of the same email to find out which one performs better. By analyzing your campaign metrics, you can determine which version drives the most replies and engagement.
In other words, it’s the ultimate tool for understanding your audience and tailoring your outreach. 😊
Key Rules for Effective A/B Testing
👉 Test One Element at a Time
Focus on one variable per test, such as the subject line, image, or call-to-action. Testing multiple elements simultaneously can make it impossible to pinpoint what influenced your results. 😍
👉 Test Each Step of Your Sequence
Feel free to A/B test different steps in your email sequence! With lemlist, you can track each step’s performance using detailed metrics. 🤓
How to A/B Test a Step in lemlist
Step-by-Step Instructions:
Edit Your Email
While editing, click the three dots menu and select "A/B test this step". lemlist will automatically duplicate your template, creating two identical versions side by side.
Choose the Starting Point
Decide if the second version (Version B) should mirror Version A or start as a blank slate. The choice is yours!
Personalize and Edit
Customize both versions as needed. Test different subject lines, email copy, visuals, or CTAs to identify what works best.
Analyze Results
Once your campaign is complete, review your metrics to determine which version outperformed the other, by checking campaign reports
Select a winner version of the A/B Step Test
If you discover that one version performs better than the other, you can select the winning step to be applied to all newly imported leads.
Warning: Once a winning version is selected, it cannot be changed.
Why A/B Testing Matters
A/B testing helps you:
Understand your audience better.
Boost email engagement.
Refine your messaging for future campaigns.
Start experimenting today and unlock the full potential of your email campaigns! ❤️
Have questions or need assistance? Our support team is here to help you every step of the way! You can contact us via chat like this: Contact Us for quick and reliable solutions. We’re just a message away!