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What multichannel sequence should I build?
What multichannel sequence should I build?

How to create effective multichannel sequences to boost engagement and increase your reply rates

Updated over 2 weeks ago

Heeeeey lemlister! šŸ‘‹

Ready to supercharge your outreach campaigns and see higher response rates? Creating a multichannel sequence is the key to boosting your engagement and connecting with leads on multiple fronts, ensuring you're reaching them through their preferred channels. By integrating various touchpoints like email, LinkedIn, and even phone calls, you can enhance your chances of standing out and getting noticed by your prospects.

Creating a Winning Multichannel Sequence

A well-planned multichannel sequence ensures that your outreach is timely, personalized, and persistent, without feeling overly pushy. The key is to balance the different channels strategically and give your leads space to engage. Below are two effective campaign scenarios you can implement.

šŸ‘‰Scenario 1ļøāƒ£: Spread Over a Month (Balanced Approach)

This scenario involves mixing LinkedIn visits, personalized messages, emails, and calls, all spaced out over the course of 30 days. It strikes a good balance between persistence and not overwhelming your prospects.

  • Day 1: LinkedIn visit

  • Day 2: LinkedIn message/invite

  • Day 3: First email

  • Day 5: LinkedIn visit

  • Day 6: LinkedIn visit

  • Day 8: Second email

  • Day 10: LinkedIn visit

  • Day 12: Third email

  • Day 15: LinkedIn visit

  • Day 16: Call

  • Day 22: Fourth email

  • Day 25: LinkedIn visit

  • Day 30: Call

This sequence creates five ā€œhard touchesā€ (email + LinkedIn message) spread out over a month. While there are a number of interactions, the spaced-out approach prevents your leads from feeling bombarded.

šŸ‘‰Scenario 2ļøāƒ£: Spread Over Two Weeks (Faster Pace)

For those who want to create a more rapid follow-up, this 2-week sequence combines LinkedIn visits with frequent emails and a final call. Itā€™s aggressive but effective if you need to push for quicker engagement.

  • Day 1: LinkedIn message/invite

  • Day 2: First email

  • Day 6: Second email

  • Day 7: LinkedIn visit

  • Day 10: Third email

  • Day 13: Call

This strategy moves quicker, with 3 emails and 2 LinkedIn touches in just two weeks. It ensures youā€™re keeping the pressure on while allowing enough time between steps for leads to respond.

āœ… Why Multichannel Sequences Work

The success of multichannel campaigns lies in the variety of touchpoints you use. By contacting prospects through multiple channels - email, LinkedIn, and even calls - you increase the chances of connecting with them on their preferred platform. Hereā€™s why this approach is powerful:

  1. Increased Visibility: Some leads may ignore emails but respond to LinkedIn messages. By diversifying your outreach, you ensure your message gets seen across multiple platforms.

  2. Personalization at Scale: Personalize your outreach on each channel. Use LinkedIn to build rapport, and then follow up with personalized emails that highlight what you discussed. Adding a call or custom action like commenting on a prospect's LinkedIn post helps solidify the relationship.

  3. More Engagement Opportunities: With multiple channels, your chances of receiving a response increase. Even if someone misses your first email, they might see your LinkedIn message or hear from you via a phone call.

  4. Testing for Success: A/B test different channels and message types to see which performs best. You can test subject lines in emails or try different LinkedIn message variations to find the winning formula.

šŸ‘‰ Here you can check how to create multichannel sequence.

Whether you choose a slow-paced or more aggressive approach, multichannel outreach ensures that youā€™re always present and engaging your prospects on their preferred channels.

Start experimenting with these strategies in lemlist, and remember to A/B test your sequences to optimize your approach. Get creative, stay consistent, and watch your outreach results improve!

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