Hey lemlister! 👋
Adding LinkedIn actions to your lemlist sequences can significantly boost your chances of engaging with prospects across multiple channels. By combining LinkedIn profile visits, connection requests, and messages, you can create a more personalized, multi-touch outreach strategy that increases your visibility and improves your reply rates.
In this guide, we’ll show you how to seamlessly integrate LinkedIn actions into your outreach campaigns and use multichannel sequences to drive better results. Let's get started! 🚀
What LinkedIn Actions Can You Add to Your Campaign?
lemlist makes it easy to add three key LinkedIn actions to your outreach sequence:
LinkedIn Profile Visit: A simple, non-intrusive action to get noticed by your prospects.
LinkedIn Invite: Send a personalized connection request to your lead.
LinkedIn Message: Engage prospects directly by sending a private message on LinkedIn.
❗️Note: lemlist only sends private LinkedIn messages, not InMails.❗️
How to Set Up LinkedIn Actions in Your Sequence
To start using LinkedIn in your campaign, follow these simple steps:
Go to Your Campaign: Access your campaign within the lemlist app.
Navigate to the Sequence Section: Here, you’ll see the option to add LinkedIn steps.
Choose Your LinkedIn Action: Select from LinkedIn profile visit, LinkedIn invite, or LinkedIn message.
Add LinkedIn Conditions:
"Has a LinkedIn URL": This condition ensures steps are sent only to leads who have a LinkedIn profile URL.
"Accepted Invite LinkedIn": This tracks leads who have accepted your LinkedIn connection request within the set timeframe.
How to Use LinkedIn Profile Visits to Warm Up Your Leads
We recommend starting with a LinkedIn profile visit as the first step in your sequence. This small gesture increases the chances of your lead accepting your connection request. Plus, it keeps you on their radar without being intrusive.
You can personalize the visit by selecting either your own name or one of your team members' names, showing your prospect that your entire team is interested in them.
Sending LinkedIn Invitations and Messages Together
To create a more dynamic LinkedIn outreach, you can combine LinkedIn invitations and messages in your sequence. Here are two options for how to structure your LinkedIn steps:
Option 1: LinkedIn Invite + LinkedIn Message
Start by adding a LinkedIn invitation step. After 5-6 days, add a LinkedIn message step. This allows your prospect time to accept your invitation before receiving a message.
Option 2: LinkedIn Message Only
If you prefer, you can skip the invitation and go straight to sending a LinkedIn message, which will be sent to leads already in your network. If the prospect isn’t in your network yet, lemlist will automatically send the connection request with your custom note.
✍️ Customizing Your LinkedIn Message
When crafting your LinkedIn message, keep these important points in mind:
Character Limit: LinkedIn allows only 200 characters in your message. If you exceed this limit, lemlist will truncate your message to the first 200 characters.
Using Variables: If you’re using dynamic variables, such as the lead's name or company, ensure your message stays under 150 characters to avoid any issues with the 200-character limit.
Shortened Links: Use URL shorteners to ensure links don’t take up too much space and can also be tracked for clicks.
📝 Key Tips for LinkedIn Integration in Your lemlist Campaign
Manual LinkedIn Import: If you’re uploading LinkedIn URLs via CSV or CRM, ensure the column is labeled "linkedinUrl" to pull the data correctly.
LinkedIn Import via lemlist Extension: Save time by importing leads directly from LinkedIn using the lemlist Chrome extension, which provides a ready-to-use list of contacts with just a few clicks.
👉 LinkedIn Limits: Stay Safe with Your Outreach
To avoid LinkedIn restrictions, it’s essential to adhere to their daily limits. lemlist sets a default daily LinkedIn action limit of 100 actions per day (visits, invitations, and messages combined).
To adjust these limits, go to Account Settings > Sending Limits and tweak the values to suit your needs.
With LinkedIn integration now part of your lemlist campaigns, you can boost your outreach effectiveness and improve your engagement rates. By combining LinkedIn actions like visits, invitations, and messages with your email sequences, you create a powerful multichannel strategy that drives results.
Start creating your LinkedIn-powered campaigns today, and reach new levels of outreach success with lemlist!