Hey lemlister! 👋

Want to boost engagement and make your outreach stand out?
By adding LinkedIn actions to your lemlist sequence, you can connect with prospects across multiple channels — increasing visibility, credibility, and reply rates.

This guide shows you exactly how to integrate LinkedIn steps into your campaigns and build powerful multichannel sequences. 🚀

🔹 What LinkedIn Actions Can You Add?

lemlist lets you combine up to five different LinkedIn actions in your sequence:

LinkedIn Step	Description
Profile Visit	Get noticed effortlessly by visiting a prospect’s profile.
Invite	Send a personalized connection request to grow your network.
Message	Engage your lead with a private LinkedIn message (not an InMail).
Voice Message	Record or upload a short, authentic audio message directly in LinkedIn.
AI Voice Message	Send natural-sounding, personalized voice notes generated with AI (via ElevenLabs).

⚠️ Note: lemlist only sends private LinkedIn messages — not InMails.

⚙️ How to Add LinkedIn Actions to Your Sequence

Follow these steps to include LinkedIn actions in your campaign:

Prerequisite: Connect Your LinkedIn Account

Before adding LinkedIn actions, ensure that your LinkedIn account is connected to lemlist. This step allows seamless integration and execution of LinkedIn outreach directly within your campaigns.

Open your campaign in the lemlist app.
Go to the “Sequence” section.
Set LinkedIn conditions to control when steps trigger:
- Has a LinkedIn URL → Sends only to leads with a LinkedIn profile link.
Add a LinkedIn step: choose between Profile Visit, Invite, Chat or Voice Message.

🔥 Best Practices for Each LinkedIn Step

1. Warm Up with a LinkedIn Profile Visit

Start your sequence with a profile visit to increase your chances of connection acceptance.
You can choose to visit profiles as yourself or as a team member — this creates a more natural, team-based impression.

2. Combine Invites + Messages

Create a more dynamic and effective LinkedIn flow with these options:

Option 1: Invite → Message

Step 1: Send a personalised LinkedIn invite.
Step 2: Condition to check once the invite is accepted (4-5 days)
Step 3: Send a LinkedIn message once the invite is accepted.

Option 2: Message Only

Skip the invite step and send a message directly to leads already in your network.
If they’re not yet connected, lemlist will automatically send a connection request with your custom note.

🎧 Voice Messages (Manual)

Voice Messages help you connect on a deeper, more human level.

How to Use Them

Add a new step → choose LinkedIn Voice Message.
Select your sender (only one sender per step — voice is personal).
Record or upload your audio:
- Record directly in lemlist (max 1 minute).
- Or upload an audio file (.mp3, .wav, .m4a, etc., max 20 MB).
Personalise in Review: You can record a different message per lead or revert to your main version anytime.

Why It Works

Stands out in crowded inboxes
Conveys tone and sincerity
Shows extra effort → increases trust and replies

👉 Want the personal touch without recording every message?
AI Voice Messages let you generate realistic, human-sounding audio for each lead — using your own cloned voice or a professional one.

✍️ Writing Effective LinkedIn Messages

Keep these key rules in mind:

Character limit: LinkedIn messages can have up to 200 characters.
If you exceed this, lemlist will automatically trim your message.
Variables: When using personalization fields (like {{firstName}} or {{companyName}}), aim for ≤150 characters to stay safe.

🧠 Smart Tips for LinkedIn Integration

✅ Manual LinkedIn Imports: If uploading leads via CSV or CRM, make sure your LinkedIn column is named linkedinUrl so lemlist recognises it automatically. Emphasising the importance of LinkedIn URLs: They act as the primary identifiers for all LinkedIn-based actions in lemlist campaigns, making their inclusion crucial for seamless outreach.

✅ lemlist Chrome Extension:
Import contacts directly from LinkedIn in one click — no manual copy-pasting needed.

✅ Stay Within LinkedIn Limits:
To protect your account, LinkedIn recommends a maximum of 100 actions per day (visits + invites + messages).
You can adjust these limits anytime under
Account Settings → Sending Limits.