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Advanced Condition Campaigns

How to use advanced conditions in lemlist to create personalized and dynamic outreach campaigns based on your leads' actions and information

Updated over a week ago

Hi there lemlister!

As outreach campaigns evolve, it's essential to build more complex sequences that adapt to your lead’s specific actions or characteristics. Advanced conditions enable you to trigger personalized steps based on your leads' behavior, preferences, and available channels, helping you deliver a more targeted and effective outreach strategy.

What Are Advanced Conditions in lemlist?

Advanced conditions allow you to set dynamic triggers based on your leads' information and actions. By using these conditions, you can ensure your outreach is more relevant and timely, enhancing the chances of engagement and conversion.

Note: Advanced conditions are available only on the Multichannel Expert Plan and Outreach Scale Plan.

How to Add Conditions in Your Lemlist Campaign

Adding conditions to your outreach campaign is simple. After setting up the campaign steps, you can switch to the Conditions tab and choose from various options based on lead actions or data.

Types of Available Conditions:

  1. Lead Information:

    • Has an email address

    • Has a LinkedIn URL

    • Accepted invite

  2. Lead Actions:

    • Opened an email

    • Clicked on a link in email

    • Unsubscribed from email

    • Booked a meeting

Once you choose your desired condition, you can continue configuring your sequence based on whether the condition is fulfilled or not fulfilled.

Setting Up Conditional Steps Based on Lead Actions

For example, if you've selected the condition "Has an email address with status Deliverable", you’ll have two options:

  • Yes: If the lead has a deliverable email, move to the next email step.

  • No: If the lead does not have a deliverable email, move to the next LinkedIn step.

This allows you to create highly personalized sequences based on your leads' unique characteristics and behaviors.

How to Add Multiple Conditions

When adding a new step to your sequence, you can apply multiple conditions to make your outreach even more tailored.

Example:

Let’s say you add the condition "Accepted invite within 3 days":

  • If the prospect accepts your invite within 3 days, a different step will be triggered (e.g., send a Linkedin chat message).

  • If the invite is not accepted within 3 days, you can set a follow-up action like sending an email instead.

Options for Multiple Conditions:

  • Within: The system will proceed to the next step as soon as the condition is fulfilled, without waiting for the full delay.

  • Wait Until: The system will wait until a specific action (such as an invite being accepted) happens before moving on to the next step in the campaign. For example, if you set the condition to "Wait Until the invite is accepted," lemlist will not proceed to the next email or step until the prospect accepts your connection request.

By adding these multiple conditions, you can create dynamic campaigns that adapt to each lead's actions.

Consolidating Your Sequence with a Mutual Step

Once you've added various conditions throughout your sequence, you might want to unify the flow for all leads at the end. To do this, simply add a mutual step that applies to all leads, regardless of whether they have fulfilled the specific conditions or not.

Reordering Your Campaign Steps

If you want to reorganize your sequence or correct any mistakes, lemlist provides an easy way to reorder your campaign steps. For more information, check out our guide: How to Reorder the Steps in My Campaign.

With advanced conditions, lemlist allows you to build highly personalized, dynamic outreach sequences that adapt to your leads' behavior and preferences. By leveraging these conditions, you can ensure your outreach remains relevant and timely, increasing your chances of engagement and conversions.

If you need more assistance, feel free to reach out to our support team via the chat.

Good luck with your campaigns, and happy outreach! 🎯

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