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How to integrate LinkedIn steps to my sequence
How to integrate LinkedIn steps to my sequence
Include LinkedIn visit, invite and message to your campaign
Ena Mandic avatar
Written by Ena Mandic
Updated over a week ago

Heeeeey lemlister! 👋

Create multichannel sequences with LinkedIn steps to leverage your campaign and strengthen your approach!

In the 4.0 version of lemlist app, you can add:

⚡️ LinkedIn profile visit

⚡️ LinkedIn invite

⚡️ LinkedIn message

Create your LinkedIn sequence

Go to your campaign, in the Sequence stage and select one of the 3 LinkedIn actions.

LinkedIn visit

We suggest that you include « LinkedIn profiles visits » to start your sequence.

👉 That way, you increase the chances your Lead accepts your invite

👉 Also, this is a perfect « soft touch » to stay in your prospect’s mind without being too intrusive ❤️

You can select your name or decide to select one of your teammates so you show your lead that the whole team is curious about what he's accomplished so far.

I want to send a LinkedIn invitation, but no LinkedIn message

Great! You just need to add the LinkedIn invitation to your sequence. This will allow you to enter your prospects' network so they see your content and the relations you may have in common 🙌

I want to send a LinkedIn invitation + a LinkedIn message

You have 2 options in a step message and we really advise you to use both as we will adapt the type we send depending on the status of your lead when the step is sent out.

  • Lead is already in your network = we will send the first option "Message".

  • Lead is not in your network yet = we will send the second option "Linkedin Invite".

1️⃣ First option

Add a LinkedIn invite step to your sequence and then a LinkedIn message step but make sure to have 5-6 days of delay between these two steps so your prospects have enough time to accept your invite! Otherwise, they won't be able to receive your message.

2️⃣ Second option

Only add a LinkedIn message step (no prior LinkedIn invitation) and complete the "LinkedIn invite" tab.


Because this way, lemlist will automatically send your LinkedIn message to the prospects who already are in your LinkedIn network when for the others, lemlist will automatically send an invitation with your note attached.

The note is the message you wrote in the "LinkedIn invite" tab that we also call the "alternate message".

☝️ If you exceed 300 characters (LinkedIn limit) lemlist will truncate your alternate message to the first 300 characters.

If you are using variables in your message, make sure to be around 250 characters so it can't exceed the 300 characters, whatever the value of your variables.

💡 Tip : If you add a variable {Link}, you can use shortening tools so you never end up with 50 character-length links and you can track your click rate at the same time 👌

☝️ If you don't write this alternate message, lemlist will take the first 300 characters of your LinkedIn message instead...

Use emojis and as many variables as you want from the icon in the top right corner of the text box.

Important highlights

🌟 LinkedIn manual import

If you add LinkedIn URLs to your CSV file or you CRM, make sure that the name of the column is "linkedinUrl", otherwise the date won't pull.

Then, you'll see a little LinkedIn icon below the name of the lead, as below.

If you can't see the icon, that means the column's name isn't properly written and lemlist can't find the URL.

🌟 LinkedIn import via the lemlist extension

If you want to import leads directly from a LinkedIn search it's possible and it's a huge time-saver!

Use our lemlist LinkedIn extension and get a ready-to-use list of contacts in just a few clicks.

🌟 LinkedIn limits

In order not to be blocked by LinkedIn, you need to comply with their limits.

This is why lemlist sets up a daily LinkedIn limit by default for your campaigns.

This limit is around 100 LinkedIn actions per day: profile visits, invitations, and messages combined.

If you want to adjust these values to your needs, go to account settings, limits tab.

🌟 The URL I used is not working!

We support ALL SalesNavigators URLs, as well as URLs without underscores. ("_")

The presence of "_" and "" means redirect URL.

When the "_" is not there, the URL goes directly to the lead's profile. 😊

By clicking on your link: If the URL in the browser is the same as the one on which you clicked then the link is good, otherwise you have gone through a redirect. ↩️

The most effective way to remedy to this, if you have a Sales Navigator account, is to identify leads with _ in their Linkedin URL and replace the "in" with "sales/people", then add ",NAME_SEARCH," at the very end of the URL.


URL before modification:

URL after modification:,NAME_SEARCH,

We prepared for you a couple of scenarios that perform very well:

SCENARIO 1️⃣ - spread over a month.

DAY 1: LinkedIn visit

DAY 2: LinkedIn message/invite

DAY 3: 1st email

DAY 5: LinkedIn visit

DAY 6: LinkedIn visit

DAY 8: 2nd email

DAY 10: LinkedIn visit

DAY 12: 3rd email

DAY 15: LinkedIn visit

DAY 16: Call

DAY 22: 4th email

DAY 25: LinkedIn visit

DAY 30: Call

🌈 Don’t be afraid of the number of steps. At the end of the day on this scenario, you only make 5 « hard touches » (emails + LinkedIn message) in one month.

SCENARIO 2️⃣ - spread over 2 weeks.

DAY 1: LinkedIn message/invite

DAY 2: 1st email

DAY 6: 2nd email

DAY 7: LinkedIn visit

DAY 10: 3rd email

DAY 13: Call

Sofia shows you how to launch your multichannel campaigns in a few minutes!

If you need any more support, don't hesitate to ping the team on our chat. 🤗

Enjoy ❤️

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