Learning Objective
By the end of this guide, you'll know how to install the lemlist Website Visitors tracking script on your WordPress site to identify companies visiting your website.
Why This Matters
The Website Visitors feature reveals which companies are visiting your website—even if they don't fill out a form. This lets you proactively reach out to interested prospects showing high-intent signals.
Prerequisites
Before you start:
Active lemlist account
WordPress site with admin access
Your website URL
How It Works
Once installed via a WordPress plugin, the tracking script identifies companies visiting your website. lemlist then displays these companies so you can filter them and add them to campaigns.
Note: It may take a few hours to identify the first visitors. You'll receive an in-app notification once visitors are detected.
Install Tracking Script
Step 1: Generate tracking script in lemlist
Go to Signals, open the Watchlists tab, then click New watchlist
In the New watchlist flow, select the Website visitors signal and, in Website visitor set up, enter your website URL, copy the JavaScript tracking code, confirm you’ve pasted it on your website, then click Next
Use format:
https://www.mywebsite.com
Step 2: Install WordPress plugin
Sign in to your WordPress Admin
Navigate to Plugins → Add New
Search for Head, Footer and Post Injections plugin
Click Install Now
Click Activate
Step 3: Add tracking script
Navigate to Settings → Header and Footer in WordPress dashboard
Make sure you're in the Head and footer tab (default)
Paste the lemlist tracking code in the On every page field under the HEAD section
Click Save
View Website Visitors
Step 4: View tracked leads in lemlist
Go to Signals in lemlist.
Wait for tracked leads to be detected and displayed in the Signals list.
To focus on Website Visitors only, open the relevant Website visitors watchlist (or use the signal type filtering available in Signals).
✅ Result: Your tracked website visitors will appear in the Signals section, where you can review the visiting companies and associated lead information.
Best Practices
Target the right people - Focus on individuals within visiting companies who match your Ideal Customer Persona. Use high-intent signals to personalize your multichannel outreach.
Let tracking run - Give the system a few hours to identify first visitors before expecting results.
Combine with other data - Use website visitor data alongside other signals (LinkedIn activity, email engagement) for warmer outreach.
What Happens Next
Identification timing: First visitors may take a few hours to appear. You'll receive an in-app notification when visitors are identified.
How to use: Add website visitors to campaigns for targeted outreach based on their demonstrated interest.
Troubleshooting
No visitors appearing after 24 hours
Fix:
Verify plugin is activated in WordPress (Plugins → Installed Plugins)
Confirm tracking code saved in Settings → Header and Footer
Check website URL format in lemlist (must include
https://www.)Ensure the website receives traffic
Plugin not saving changes
Fix: Check WordPress permissions. Ensure you have admin access to modify plugin settings.