Learning Objective
By the end of this guide, you'll know how to generate the lemlist Website Visitors tracking script and where to paste it in Webflow so lemlist can identify companies visiting your website.
Why This Matters
The Website Visitors feature reveals which companies are visiting your website—even if they don't fill out a form. This lets you proactively reach out to interested prospects who are already engaging with your content.
Prerequisites
Before you start:
Active lemlist account
Webflow account with admin access to your site
Your website URL (including
https://)
How It Works
Once installed, the tracking script identifies companies visiting your website. lemlist will start showing matching companies in your Signals results.
Note: It may take a few hours to identify the first visitors. You'll receive an in-app notification once visitors are detected.
Install Tracking Script
Step 1: Create a Website Visitors watchlist in lemlist
In lemlist, go to Signals.
Click New watchlist.
Select Company visited my website.
Click Next.
Step 2: Copy the tracking script
In Configure your signal, enter/select your website domain.
Copy the tracking script shown under the website visitor setup section.
Step 3: Add the script to Webflow
Log in to your Webflow dashboard.
Open your site settings.
Go to Custom code.
Paste the lemlist tracking script in the Head code section.
Save your changes.
Publish your Webflow site for the changes to take effect.
⚠️ Note: If you already have code in the Head code section, keep it and paste the lemlist script below your existing code.
View Website Visitors
Step 4: Review identified visitors in Signals
Go to Signals in lemlist to see companies/leads detected by your watchlist.
✅ Result: You’ll see the detected companies/leads and their status as they are identified.
What Happens Next
Identification timing: First visitors may take a few hours to appear. You'll receive an in-app notification when visitors are identified.
How to use: Use your Signals results to identify interested companies and take action (e.g., assign, enrich, or outreach based on your workflow).
Troubleshooting
No visitors appearing after 24 hours
Fix:
Verify the script is installed in Webflow Head code (not Footer)
Confirm your Webflow site was published after adding the script
Confirm the correct website domain/URL was used when generating the script (include
https://)Ensure your website is receiving traffic
Script conflicts with existing code
Fix: Existing code doesn’t need to be removed. The lemlist script can coexist with other tracking scripts.