Hiii lemlister!
Lead scoring is a powerful feature in lemlist that helps you determine which leads to prioritize based on their engagement with your campaign. Instead of manually checking statistics, responses, and inbox messages, you can now see at a glance how engaged a lead is and take action accordingly. This streamlined process saves time and improves efficiency in lead management.
Why Use Lead Scoring?
With lead scoring, you can:
✅ Identify highly engaged leads quickly
✅ Improve your response strategy by focusing on the right prospects
✅ Streamline your workflow with automated lead prioritization
✅ Enhance your sales and outreach effectiveness
How Does It Work?
lemlist assigns a score to each lead based on their interactions with your campaign. Lead scoring is applied across your entire team, so everyone stays aligned on which leads to prioritize.
Go to settings in order to set up how each lead will be scored based on their actions
Where can you see lead scoring?
In the lead list of your campaign, you can see the score of each lead
If you want to filter them out, you can filter them out by the score. Prioritize leads by their engagement level.
In the Task section, you can filter out leads based on the score as well. Focus on high-scoring leads who are more likely to convert.
🔍 Get full visibility with detailed lead scoring
Until now, lemlist’s lead scoring model provided a single score per lead. Helpful, but not always clear. While it gave you a fast way to prioritize leads, the scoring logic often felt like a black box. You couldn't see why a lead received a particular score, which made it hard to optimize your campaigns or build trust in the system.
That’s why we’ve made a major improvement: detailed lead scoring is now live.
✅ From now on, you’ll get full transparency for every lead score:
See exactly which actions earned points — whether it's an email open, a click, or a reply
Understand how much each action contributed
Spot high-value leads more confidently
Optimize your outreach based on real behavior insights
With this update, you're now working with clear, actionable data that helps you make smarter decisions and close more deals.
Frequently Asked Questions
❓ Can I manually adjust lead scores?
At the moment, manual adjustments to lead scores are not supported. The scores are automatically assigned based on interactions and engagement levels.
❓ How does lead scoring improve my outreach?
By prioritizing high-scoring leads, you can focus your efforts on the most engaged prospects, leading to better conversion rates and more effective communication.
Need More Help? 💡
If you have any questions or need further assistance, our support team is here to help! Visit our Help Center for more guides and troubleshooting tips. If you're still stuck, don’t hesitate to reach out to our support team – we’ve got your back!