Learn how to add an image to a WhatsApp message in lemlist so your outreach feels more personal and gets more attention.
Learning Objective
By the end of this tutorial, you’ll know how to add an image to a WhatsApp step in your sequence and attach an image from the Inbox when replying manually.
Why This Matters
Users often see better reply rates when WhatsApp messages include visual context, such as a product image, teaser, or branded asset. Adding images helps your message stand out while keeping your outreach more engaging and easier to understand at a glance.
Prerequisites
You should already know how to create and edit a campaign in lemlist.
You should already have a WhatsApp step added to your sequence, or an active WhatsApp conversation in Inbox.
You should have an image ready in a supported format: JPEG, PNG, or GIF.
Core Lesson — Step-by-Step Workflow
Phase 1: Open the WhatsApp step you want to edit
Select your WhatsApp step in the sequence builder.
Open your campaign, then click the WhatsApp step in the sequence. This loads the message editor on the right so you can write your message and manage attachments.
Phase 2: Add an image to the message
Click the image icon in the WhatsApp message editor.
In the message box, start typing your WhatsApp message first. Once the editor is active, click the image icon at the bottom of the composer to upload your file. You can attach up to 6 images in JPEG, PNG, or GIF format, with a maximum total size of 20 MB.
Phase 3: Review how the image appears
Check the image in the editor and preview.
Once uploaded, the image is visible directly in the step editor. This helps you confirm that the correct file is attached before launching the sequence.
Verify the image in the lead sequence view.
The image also appears in the lead sequence view, following the same pattern used for LinkedIn message steps. This makes it easier to review the full journey each lead will receive.
Phase 4: Use the same capability from the inbox
Add images from the Inbox when replying manually.
If you are working conversations directly from the Inbox, open the WhatsApp conversation, start typing your reply so the composer actions appear, then click the image icon to attach your file. This is useful when you want to send a more contextual or human follow-up outside of the sequence builder.
Best Practices
Use relevant visuals: Choose images that support the message, such as product screenshots, event banners, or simple branded assets.
Keep files lightweight: Even though multiple images are supported, smaller files usually load faster and create a smoother experience.
Match the image to the message: Make sure the text explains why the recipient is seeing the image.
Preview before launch: Double-check formatting so the message still feels clear and intentional with the attachment included.
Practical Application
Here are a few effective ways to use images in WhatsApp outreach:
Product outreach: Attach a product screenshot or feature teaser to make your value proposition easier to grasp.
Event follow-up: Send a webinar, conference, or workshop visual to remind leads what you are referring to.
Personalized prospecting: Share a simple mockup, audit snapshot, or tailored visual that makes the message feel more specific.
Try it yourself:
Add a WhatsApp step to a test campaign
Write a short message with clear context
Attach one relevant image
Review it in preview and lead sequence view
Send to a small batch first and monitor replies
Troubleshooting & Pitfalls
Issue: I can’t upload my image
Root cause: The file format may not be supported, the file may be too large, or you may not have started typing in the composer yet.
Fix:
Make sure the file is a JPEG, PNG, or GIF
Check that your total upload stays within the supported limit
Start typing your message first if the image button is not visible
Try compressing the image and uploading again
Issue: The image doesn’t fit the message well
Root cause: The image may not match the message context or may be visually too busy.
Fix:
Use a cleaner image with one clear focal point
Rewrite the message so the image feels intentional
Test with a simpler asset first
Issue: My WhatsApp message feels too promotional
Root cause: Adding an image without context can make the message feel like an ad.
Fix:
Keep the copy short and conversational
Explain why you are sharing the image
Use images that add clarity, not just decoration