Hey lemlister! 👋
Let’s dive into why the Launch Stage is a key part of your campaign setup:
What is the Launch Stage For?
Simply put, it’s your green light to activate the campaign.
📬 1 lead launched = campaign goes live for that lead.
What Can I Do in the Launch Stage?
➡️ Preview Your Campaign:
See exactly what each of your leads will receive at every step in the sequence.
➡️ Ensure Everything is Set Up Properly:
Double-check messages, images, variables, and all the details to avoid mistakes.
🎥 Quick Video Guide - Check out how to launch your leads!
lemlist Tip 💡
The launch stage is the perfect time to add an extra layer of personalization for specific leads.
✅ Example:
Add a custom sentence
Remove or update an image
Edit a CTA
Simply choose a lead in the Launch Section, go to the desired step, and make the changes.
Editing After Launch
⚠️ Changes made to the sequence after launch will apply only to leads who haven’t reached that step yet.
Important Notes:
If a lead has already reached a step, updates won’t affect them.
For sequence-wide edits, return to the "Sequence" section.
To edit lead details, go to the "Lead List" section.
Reviewing Drafts with Variables or Liquid Syntax
💡 If your sequence uses variables like {{firstName}} or Liquid syntax, the review draft will freeze the dynamic content. For example:
{{firstName}}becomes "Jack."{# "now" | date: "%H:%M:%S" #}becomes "12:05:35."
To keep dynamic content in the review draft:
Reinsert variables (e.g.,
{{firstName}}) during the review process.
The sequence:
Draft without use variable in draft
Draft with variable
⚠️ Please note that if you create a draft by replacing the content with variables, close the draft to save it, and then reopen it, all the variables will be converted again, and you will need to redo all the work of replacing the text with the variables. See screenshot above ⤵️
Without draft
🎉 Brilliant work, lemlister! You’re ready to make your campaigns shine!