Schedule when leads enter your campaign instead of launching immediately. Set specific dates and times for bulk launches or individual leads. Useful for planning ahead, coordinating team efforts, or timing outreach strategically. Takes 2 minutes.

Scheduling launches lets you prepare campaigns in advance without sending immediately. Launch campaigns to coincide with product releases, events, or optimal timing windows. It also prevents accidental immediate sends when you're still reviewing leads or waiting for approvals.

Step 1: Go to the Launch section

Go to Campaigns and open the campaign you want to schedule

In the campaign, click Launch

Review your leads under To launch.

Step 2: Select Schedule launch

Select the leads you want to schedule (or keep the default selection if all leads are already selected), then click the arrow next to Launch for x leads

Choose Schedule launch

Step 3: Choose date and time

Select the date you want leads to enter the campaign, choose the time (respects your campaign's sending schedule settings), then click Schedule

✅ Verify: Leads move from To launch to Launched with "Scheduled" status.

Step 4: Select specific leads

Check the boxes next to the leads you want to schedule, then click the arrow at the bottom next to Launch for x leads

Choose Schedule launch or click the three-dot menu (⋮) next to a single lead → Schedule launch.

Step 5: Set the schedule

Choose the date and time for these specific leads.

Confirm the schedule.

The selected leads move to Launched with scheduled times.

💡 Use case: Schedule high-priority leads for immediate launch and lower-priority leads for next week.

Step 6: View scheduled times

Go to the Launched section.

Hover over the Scheduled note next to any lead.

A tooltip displays the exact date and time the lead will launch.

💡 Tip: Review scheduled leads before the launch time to make any last-minute changes.

Step 7: Unschedule if plans change

If you need to cancel or reschedule, click the three-dot menu (⋮) next to the lead.

Select Unschedule launch.

The lead returns to To launch status immediately.

⚠️ Note: No confirmation popup appears, unscheduling happens instantly.

Step 8: Bulk unschedule (multiple leads)

Select multiple scheduled leads using checkboxes.

Click the three-dot menu at the top → Unschedule launch.

All selected leads return to To launch.

✅ Leads show "Scheduled" status in the Launched section

✅ Hover tooltip displays correct launch date and time

✅ Leads don't send immediately, they wait until scheduled time

✅ Campaign starts sending at the exact scheduled time

After scheduling, leads progress through these statuses:

Scheduled: Waiting for the scheduled launch time to arrive

Ready to Send: Scheduled time passed, waiting for next sending window

In Progress: Actively receiving sequence steps

Paused: Manually paused mid-sequence

Completed: Finished all sequence steps

💡 Filter tip: Use status filters to view only scheduled leads or track specific groups.

Quarterly planning:

Event coordination:

Holiday timing:

Team coordination:

Time zone optimization:

Issue: Scheduled leads didn't launch at the set time

Fix: Check campaign isn't paused at the campaign level. Verify sender's email account is still connected. Ensure scheduled time falls within your campaign's sending window settings.

Issue: Can't find scheduled leads

Fix: Go to Launched section (not To launch). Filter by status Scheduled to see only scheduled leads. Check you're looking at the right campaign.

Issue: Unscheduled accidentally

Fix: Go back to To launch section and reschedule the leads. There's no "undo" for unscheduling, but rescheduling is quick.

Issue: Scheduled time already passed but leads haven't sent

Fix: Leads move to "Ready to Send" and will send during next available sending window. Check Settings → Schedule to see sending window hours. If outside window, they'll send when it opens.

Schedule during working hours - Launch campaigns Tuesday-Thursday mornings when prospects are most likely to engage (avoid Monday mornings and Friday afternoons).

Account for time zones - If targeting multiple regions, schedule launches considering prospect time zones. Your sending schedule handles actual delivery timing.

Build in review time - Schedule launches 1-2 days out to give yourself time for final reviews without pressure of immediate sending.

Use for testing - Schedule test batches (10-20 leads) for early morning, then schedule remaining leads for later in the day after you've verified success.

Coordinate with team - Share scheduled launch dates with your team so they're prepared for replies and follow-ups.

Set calendar reminders - Add scheduled launches to your calendar as reminders to monitor campaign performance when it goes live.

Batch by segment - Schedule different segments on different days to spread reply volume and make performance tracking easier.