By the end of this guide, you'll know how to add personalized images to your emails using variables, set up your CSV with image URLs, insert an image variable in your sequence, and preview to confirm the right image shows for each lead.

Custom images drive engagement. A generic email with stock photos feels impersonal. An email showing the prospect's company logo, a screenshot of their website, or a personalized visual grabs attention and boosts reply rates.

Image variables let you:

Before using image variables:

Choose the images you want each lead to receive.

Examples:

Images must be hosted online and accessible via public URLs.

Image URL requirements:

Where to host images:

Use a free image hosting service like IMGBB to create public links for each image.

Steps:

Create a dedicated column in your CSV for image URLs.

Example CSV structure:

Column header = variable name:

Go to Campaigns, then open the campaign where you want to add a personalized image.

In the email step editor, click Add personalization, then open the Medias tab.

Click Create an image.

Choose a template (or start from scratch) and click Create new custom image.

In the editor, click Add element.

Select Image variable.

In Choose your custom variable, click the field and search/select the variable that matches your CSV column header (for example, customImage).

When you’re done, optionally click Save as template, then click Use this image.

Back in the email editor, click Preview.

Confirm the image renders correctly in the email preview.

When your campaign sends:

Result: Each prospect receives an email with their unique, personalized image.

Company logos: Add each prospect's company logo to your email. Shows you've done research and creates instant relevance.

Variable in email:#{{companyLogo}}

Website screenshots: Include a screenshot of the prospect's website with a personalized message overlay.

Variable in email:#{{websiteScreenshot}}

Profile pictures: Send emails with the prospect's LinkedIn profile picture for ultra-personalization.

Variable in email:#{{profilePicture}}

Issue: Image doesn't display in sent email

Root cause: Image URL is broken, not public, or doesn't end in .jpeg or .png

Fix:

Issue: Wrong image appears for some leads

Root cause: CSV data doesn't match. URLs may be swapped or incorrect

Fix:

Issue: Images are too large and break the email layout

Root cause: Images exceed recommended size (1200px)

Fix:

Use high-quality hosts: Free services like IMGBB work well, but for high-volume campaigns, consider a dedicated CDN or your own hosting to ensure reliability.

Test image URLs before importing: Paste each URL into a browser to verify it displays correctly before adding to your CSV.

Keep images web-optimized: Compress images to reduce file size without losing quality. Faster load times improve deliverability and user experience.

Use descriptive column names: Name your CSV column clearly (e.g., companyLogo, websiteScreenshot) so the variable name is self-explanatory.

Preview before launching: Always preview your sequence with real lead data to catch image issues before sending to hundreds of prospects.

Combine with other variables: Use image variables alongside text variables (e.g., #{{firstName}}, #{{companyName}}) for maximum personalization impact.

Consider fallback images: If some leads don't have image URLs, use a generic fallback image or skip the image for those leads to avoid broken images.