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Create an Image Template 🧑‍🎨

How to Create Image Templates in Lemlist for Higher Reply Rates 🚀

Updated over a week ago

Hey lemlister! 👋

Did you know that using images in your campaigns can significantly boost your reply rate? 🚀 Let’s explore how to create and use image templates in Lemlist to save time and add a personal touch to your outreach. 💡

Key Image Guidelines

Before getting started, here are a few things to keep in mind:

  • Ensure your image is no larger than 1200px (height or width).

  • Keep the file size under 5MB for optimal performance.

Steps to Create an Image Template

1️⃣ From Your Campaign Sequence:

  • Open your campaign sequence creator and select Add Personalization.

  • Choose Custom Images.

  • click on Create new custom images to open the editor

2️⃣ Design Your Custom Image:

  • Add elements like your logo, text, image, website variable, and more.

  • Once you’ve designed your custom image, click Save as Template to reuse it in future campaigns.

Alternatively, you can create templates directly from your Dashboard 👇:

  • Navigate to the Templates section and create a new one.

Pro Tip: Once saved, your templates are ready to use anytime without re-uploading!

Here's loom with the explanation:


Important Things to Remember 🚨

  • Templates Are Copied, Not Linked:
    When you import a template into a campaign step, it creates a copy. Modifying the original template won’t update the imported copy.

  • Using Variables Correctly:

    • For images, use the Variable button in the editor.

    • For text (e.g., {{firstName}}), use the Text button.

  • Troubleshooting Image Variables:
    If an image variable isn’t displaying correctly in the review:

    • Edit the template where the variable is located.

    • Make a small change (e.g., add and remove a space in the text or resize the image slightly), then save the template. This will force image regeneration and clear the cache.

  • Maintain Image Ratios:
    Lemlist keeps the ratio of your images. If the image ratio doesn’t match the frame on your template, it may overflow. Adjust your images to fit the desired shape.

  • Use the Right Color Format:
    Avoid using “ProPhoto RGB” format, as it’s not supported. Switch to sRGB for compatibility.


Let’s Make It Awesome ❤️

With these tips, you’re all set to create amazing image templates that stand out and drive results! If you have any questions, feel free to reach out via chat. We’re here to help! 🤓

Happy templating! 🎉

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