Heeeeey lemlister! 👋
I like how you want to get some insights about email subject lines. You're right to do so because it's a tremendously important point of your campaign success.
Let's see how to write good ones then!
Subject lines should: `
👉 set the tone,
👉 get prospects to open the email
👉 match what will be delivered by your email.
Get creative and test different things 😊
lemlister tip 💡 For step 1, the subject line is mandatory. For other steps, if you leave it empty, the subject from step 1 will be passed (without RE:). 💌
lemlister tip 💡 Custom variables also work in the subject line. 😊
Now you're well aware of the power carried by good subjects line, I hope you'll use it wisely my lemlister.