Skip to main content

Pause a lead

Step by step on how to pause a lead

Updated today

TL;DR

Pause leads who are actively in your campaign to temporarily stop their sequence. Paused leads retain their position and resume from where they left off when un-paused. Use for out-of-office replies, timing issues, or manual follow-up needs. Takes 30 seconds.

Who Should Use This

  • Sales reps managing active campaigns who receive out-of-office replies

  • Teams needing to manually follow up before continuing automation

  • Anyone who needs to temporarily stop a lead's sequence without removing them

Why This Matters

Pausing gives you precise control over individual leads mid-campaign. When someone replies "I'm out until next month" or "Call me next week," you don't want automated follow-ups sending while they're unavailable. Pausing stops their sequence immediately while preserving their exact position, so they continue naturally when un-paused.

Before You Start

Pause vs. Skip difference:

  • Pause: For leads already in your campaign who've received emails

  • Skip: For leads in Launch section who haven't been contacted yet

You can only pause leads who are "In Progress" (already launched and receiving emails).

Step-by-Step Guide

Pause a Lead

Step 1: Open the campaign

Go to Campaigns, then click the campaign you want to manage.

Screenshot

Step 2: Pause the lead

From the campaign’s Lead list, click the lead you want to pause to open their details panel. In the lead’s campaign card, click the three-dot menu (⋮) and select Pause lead.

Screenshot

Step 3: Confirm the pause

A success message appears confirming the lead was paused.

The lead's status changes to Paused.

Verify: The lead no longer progresses in the sequence while paused.

What Happens When You Pause

Immediate effects:

  • All scheduled emails stop for this lead

  • Their current position in the sequence is preserved

  • Delays freeze at their current countdown

  • No steps send until you un-pause them

Example:

  • Lead is in a 4-day delay before Step 3

  • You pause them on Day 2 of that delay

  • When un-paused, they resume with 2 days remaining before Step 3

Un-pause a Lead

Step 4: Filter to find paused leads

In the campaign’s Lead list, click the filter icon, select Paused under Status, then click Apply.

Screenshot

Step 5: Resume the lead

Click the paused lead to open their details panel. In the lead’s campaign card, click the three-dot menu (⋮) and select Resume lead. The lead’s status returns to In Progress and their sequence resumes.

Screenshot

Verify: The lead will continue from the same position in the sequence.

💡 Set a reminder: When pausing for a specific duration (out-of-office, callback date), set a calendar reminder to un-pause them at the right time.

How You'll Know It Worked

✅ Lead status shows "Paused"

✅ No more emails send to this lead

✅ Lead position preserved (visible in lead details)

✅ After un-pausing, sequence resumes from same position

Common Use Cases

Out-of-office replies:

  • Lead replies "Out until June 15"

  • Pause immediately

  • Set reminder for June 15

  • Un-pause when they're back

Manual follow-up needed:

  • Lead requests a call

  • Pause to stop automated emails

  • Have the call

  • Un-pause if they're still interested, or stop if deal closes

Timing conflicts:

  • Lead mentions "busy with Q4 close"

  • Pause until Q1

  • Resume outreach when timing is better

Research required:

  • Lead asks specific technical question

  • Pause while you prepare detailed response

  • Send manual email with answer

  • Un-pause to continue sequence or stop if resolved

Event-based pausing:

  • Lead is attending your webinar next week

  • Pause automated outreach

  • Let them experience the event

  • Follow up manually post-event, then un-pause or stop

Troubleshooting

Issue: Can't find Pause option

Fix: Pause only works for leads already launched and in progress. Check the lead is in "In Progress" status, not "Launch" or "Completed". For leads in Launch, use Skip instead.

Issue: Lead still received an email after pausing

Fix: If an email was already queued to send within minutes, it may send before the pause takes effect. Pause as soon as you see the need. Future emails will definitely stop.

Issue: Un-paused lead isn't receiving emails

Fix:

  • Check campaign isn't paused at the campaign level (not just the lead level)

  • Verify the sender account is still connected

  • Check if the lead hit a stop condition (replied, clicked) before pausing

  • Make sure you didn't change the original sender (changing the sender in the middle of an active campaign will result in leads being paused)

  • Ensure you're within the campaign sending window hours

Issue: Forgot which leads are paused

Fix: Go to the campaign Lead list → Filter by Status: Paused. Review the list regularly and unpause or stop leads as appropriate.

Issue: Lost track of why the lead was paused

Fix: Add a note or tag when pausing (if your interface supports it) to document the reason and target un-pause date. This helps when managing many paused leads.

Pause vs. Stop vs. Skip

Pause (temporary hold):

  • Use when: Need to stop the sequence temporarily, but will resume

  • Effect: Freezes sequence, resumes from the same position

  • Best for: Out-of-office, manual follow-up needed, timing issues

Stop (end sequence):

  • Use when: Lead should permanently exit the campaign

  • Effect: Ends sequence, won't resume automatically

  • Best for: Replied, booked meeting, not interested, deal closed

Skip (prevent from starting):

  • Use when: Lead hasn't been contacted yet and shouldn't start

  • Effect: Stays in campaign but never enters sequence

  • Best for: Before launch only, wrong target, missing data

💡 Quick rule: Pause = temporary stop during campaign. Stop = permanent end. Skip = never start.

Tips for Optimization

Pause immediately on out-of-office - Set up a filter in your inbox to flag OOO replies and pause those leads the same day.

Set calendar reminders - When pausing for a specific date ("back on Jan 15"), create a reminder to un-pause them that day.

Review paused leads weekly - Check your paused list every Monday. Un-pause those ready to resume, stop those no longer relevant.

Use pause for high-value leads - When a VIP prospect needs special attention, pause automated outreach and handle manually.

Combine with notes - Document why you paused and when to resume so you or teammates remember the context.

Don't pause indefinitely - If a lead is paused for 30+ days with no clear resume date, consider stopping them instead to keep your list clean.

Bulk pause for events - If running a conference or webinar, bulk pause all attendees until after the event, then unpause for continued nurture.

Did this answer your question?