Hey lemlister! 👋

In this article, I'll guide you on perfectly monitoring your campaigns.

To check your campaign stats, you have multiple options.

The first being:

When in "Campaigns" just click on the "Reports" icon here:

​This will send you to the reports of the specific campaign you selected:

The second option would be:

Going in to the specific campaign you're interested in and clicking here:

You can change from positive to negative stats by clicking on the thumbs up or thumbs down:

Now once you know the basics, let's dive into it!

Get a clear overview of your campaign's performance and identify what worked best thanks to:

For your multichannel sequences, get the details for each of your:

At any time, get the formula of your stats, by going over the stat with your mouse, as below.
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Here you can find your sequence's stats breakdown to identify how well your steps worked.

This is also where you can evaluate the performance of your A/B testing:

This progression bar indicates how many leads you've imported and need to be reviewed in your Editor section, Review tab.

It also gives you an overview of your overall stats, all channels included.

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If you want the whole history for a specific metric, press the emoji next to it!

For example, if you want to see who and when got step 1 or ant another Sent by you the steps of your sequence, click on the Sent, and a window will pop up with the details you need. It records every single action,

The campaign status indicates whether everything is set up for your campaign to run smoothly. Here's what you might need to tweak for your sequence to hit the mark:

Plus, get a sneak peek at which prospect is up next in your sequence and when they'll receive it!

Take a look at the last actions that have been performed with your campaign.

From tree dots you can:

To view the "less favorable" side of your stats, including failed attempts, bounces, unsubscribes, and more, just tap the thumbs-down emoji as indicated in the screenshot below.

To get the formula of your stats, simply go over the stat with your mouse.

When looking at the overview for your negative stats, be aware that LinkedIn skips will not appear on the LinkedIn channel line.

As you surely know, if one or more of the steps in your multichannel sequence ever fails, the skipped steps will be reunited under the same metric!

If you weren't aware of this, go check out our article on "Skip failed steps in your multichannel sequence" 😉
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In the overview chart, you'll see a breakdown of your various campaign activities, either per day or per week, depending on your selected timeframe. It provides a concise summary of the actions taken by your leads, neatly organized by stats such as sent, opened, clicked, replied, and interested. 📊

Pass your mouse over the bar to get the details of each stat.

For you to understand how to interpret your stats:

Get the stats for a specific period of time by selecting the one you want from the right-hand side corner.

If you see activities during the weekend, this is normal, it means that your leads have performed actions with your campaign during this period of time (e.g. opened an email on Saturday, answered on Sunday, etc.).

However, if your schedule doesn't include the weekend, you shouldn't see Sent stat during this time. If it's the case, please contact our Support team.

Check your global stat with a view of your campaigns.

Each colour stands for a campaign.

You can use the filters bar below the chart to select the campaigns you want.

When you pass your mouse over the bars you'll see how many actions, per campaign, have been counted that day. Here "actions" are all combined (opened + clicked + replied).

For example put your mouse on the light green section of the Thursday bar and if you see "Growth hacking campaign: 8" that means 8 actions have been done with your Growth hacking campaign that day.

Check your global stat with a view of your users

When you pass your mouse over the bars you'll see how many actions have been counted that day by teammates for all their live campaigns. Here "actions" are all combined (opened + clicked + replied).

Check your global stat with a view of your channels

When you pass your mouse over the bars you'll see how many actions have been counted that day by channel for all the live campaigns. Here "actions" are all combined (opened + clicked + replied).

All statistics are deduplicated. That's why you don't always get the same numbers when you add up all the numbers in the detail via the graph or the campaigns, and when you look at the numbers in the overview table.

Each lead only counts once.

For example:

I have 3 campaigns A, B and C.

In each of them, I send 2 emails to the same lead on 6 different days.

Day-1: Campain A, mail 1.

Day-2: Campaign A, mail 2.

Day-3: Campaign B, mail 1.

Day-4: Campaign B, mail 2.

Day-5: Campaign C, mail 1.

Day-6: Campaign C, mail 2.

In each campaign, we will count that 1 lead has been contacted if we add up 1 lead per campaign = 3 leads.

In the overview on the week view, only 1 lead was contacted during the week, so total = 1 lead.

And in the graph, we will have the detail per day: 1 lead per day over 6 days, so a total of 6 leads.

This applies to all types of activities (click, open, replies...)

Perfect lemlister! Now you can gather specific campaigns in order to get the global stats for that selection 🤩
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Enjoy!