Hey lemlister!
Going into the details of negative campaign reports is an essential journey for any email marketer. In this article, we will navigate through the less favorable side of campaign statistics, exploring failed attempts, bounces, unsubscribes, and more.
Let's unravel the insights that negative metrics provide and discover strategies to optimise your campaigns for better outcomes.
Once you see where the issues lie, it will only be easier to improve your overall stats!
Locating Negative Metrics
First, go to a specific campaign.
Then go to "Reports"
Then you can change from positive to negative stats by clicking on the thumbs up or thumbs down:
The "less favorable" side of your stats showcases:
To get the formula of your stats, simply go over the stat with your mouse.
⚠️ Warning
While exploring the overview for negative stats, it's essential to be mindful of the nuances, particularly concerning LinkedIn skips. These skips may not appear on the LinkedIn channel line, contributing to a comprehensive understanding of your multichannel sequence dynamics.
A noteworthy aspect in multichannel sequences is the grouping of skipped steps under the same metric if one or more steps encounter failure - are skipped.
This integration ensures a consolidated view of challenges within the sequence.
If the intricacies of skipped steps in multichannel sequences seem unfamiliar, delve into our detailed article on 'Skip failed steps in your multichannel sequence.' This valuable resource provides insights and strategies to navigate and optimize your multichannel sequences effectively.
Boosting Email Marketing Success: Quick Fixes for Negative Metrics
Negative campaign metrics like failed attempts, bounces, and unsubscribes can be improved with targeted strategies.
Here's a concise guide on how to fix specific negative aspects:
Failed Attempts:
Review and refine your email content to ensure it aligns with your audience's expectations.
Evaluate your sending frequency and timing, aiming for a schedule that resonates with your recipients.
Check for any technical issues that might contribute to failed attempts, such as incorrect email addresses. Make sure your DNS setup is top notch!
Regularly clean and update your email list.
Enrich leads to be sure you're using their valid emails or to be sure to avoid risky or undeliverable ones. Check out our enrichment options here.
Unsubscribes:
Deliver targeted and relevant content.
LinkedIn Skips:
Review and personalize outreach messages.
Diversify outreach channels.
Having multichannel campaigns creates more chances for success.
General Tips:
Constantly monitor and adapt strategies.
Stay informed about industry updates.
Engage with our support resources and with our support chat whenever you're in doubt.
Provide an unsubscribe link.
Stay tuned as we unravel the layers of negative campaign aspects, empowering you with knowledge to enhance your email marketing strategies. 🚀
Let us know if you need anything else!