Hey lemlister!
Understanding negative campaign metrics is key to optimizing your email marketing efforts. In this article, we’ll explore the less favorable side of campaign reports—failed attempts, bounces, unsubscribes, and more—and uncover strategies to turn these insights into better campaign performance.
By identifying where things are going wrong, you’ll have a clearer path to improving your stats and boosting your success!
Locating Negative Metrics
To get started, go to your campaign and select "Reports."
Once you're in, toggle negative stats by clicking on the thumbs-down icon.
Here’s a quick breakdown of the key negative metrics:
Bounces: These are emails that couldn't be delivered to recipients. Learn how to avoid bounces here.
Unsubscribes: When recipients opt out of your email list. Read our in-depth guide on unsubscribes here.
Not Interested: A lead marked as not interested. For more details, click here.
LinkedIn Steps: For LinkedIn steps, we display stats for any LinkedIn step that bounces. For instance, an invite might bounce due to an invalid LinkedIn URL, or a message could bounce if the lead isn’t part of your LinkedIn network. For more tips on effectively setting up LinkedIn scenarios in your campaigns, check here.
You can get the formula for any stat by simply hovering over it with your mouse.
Warning:
In multichannel campaigns, skipped steps are grouped under one metric if multiple steps fail or are skipped. For a detailed understanding of handling skipped steps, check out our article on Skip Failed Steps in Your Multichannel Sequence.
Boosting Email Marketing Success: Quick Fixes for Negative Metrics
Negative campaign metrics like bounces, unsubscribes, and LinkedIn skips can be improved with targeted strategies. Here’s a concise guide to address these challenges:
Bounces:
Unsubscribes:
Focus on delivering highly targeted and relevant content that aligns with your audience's interests.
LinkedIn Skips:
Analyze skipped steps, such as bounced invites due to invalid LinkedIn URLs or messages that fail because the lead is not part of your LinkedIn network.
Personalize outreach messages to make them engaging and relevant.
Diversify your outreach by incorporating multichannel campaigns to increase success rates.
General Tips:
Regularly monitor and adapt your strategies based on performance data.
Stay informed about industry updates and best practices.
Engage with our support resources or chat with our team whenever needed.
By addressing these areas, you'll be equipped to tackle negative metrics and elevate your email marketing success. 🚀