Hey there lemlister!
Maximize your LinkedIn engagement with these proven outreach strategies. By leveraging targeted approaches and sequencing your touches effectively, you can boost your response rates and build meaningful relationships with your prospects.
In this guide, we explore three powerful LinkedIn outreach scenarios that will help you enhance your LinkedIn engagement and drive better results in your outreach campaigns.
🎦 Scenario 1: Gradual Outreach Over One Month
This approach is perfect for those who want to spread out their outreach over time, without overwhelming their prospects. It gives you enough touchpoints to stay on the radar while avoiding being too aggressive.
Outreach Plan (Spread Over 30 Days):
Day 1: LinkedIn visit
Day 2: LinkedIn message/invite
Day 3: 1st email
Day 5: LinkedIn visit
Day 6: LinkedIn visit
Day 8: 2nd email
Day 10: LinkedIn visit
Day 12: 3rd email
Day 15: LinkedIn visit
Day 16: Call
Day 22: 4th email
Day 25: LinkedIn visit
Day 30: Call
This scenario includes 5 hard touches (emails + LinkedIn messages), with a mix of calls, LinkedIn visits, and emails, spaced out over 30 days. The goal is to stay visible without being intrusive.
Why This Works:
By spreading the outreach over a month, you allow your prospects enough time to respond at each stage without feeling bombarded. The LinkedIn visits are "soft touches" that help keep you on their radar, while the calls and emails act as stronger calls to action.
Tip for Better Engagement:
Keep your LinkedIn messages short and personalized. Refer to something specific on the prospect’s profile to show that you’ve done your research and aren’t sending generic messages.
🎦 Scenario 2: High-Intensity Outreach Over Two Weeks
This scenario is for those who want to ramp up their outreach efforts and engage with prospects quickly. It’s ideal for situations where time is of the essence, and you want to create a sense of urgency.
Outreach Plan (Spread Over 14 Days):
Day 1: LinkedIn message/invite
Day 2: 1st email
Day 6: 2nd email
Day 7: LinkedIn visit
Day 10: 3rd email
Day 13: Call
This plan is more condensed, with touches occurring in rapid succession. You'll be sending 5 hard touches (emails + LinkedIn messages) and making a call within just 2 weeks.
Why This Works:
A quicker outreach cadence can create a sense of urgency and prompt your prospects to respond faster. By engaging them via LinkedIn and email, you increase the chances of them noticing and responding to your messages.
Tip for Better Engagement:
Since you’re sending emails and LinkedIn messages close together, make sure each message adds value and doesn’t feel repetitive. Keep your follow-ups focused on solving a problem or offering something beneficial to the prospect.
🎦 Scenario 3: Conditional Outreach Based on Profile Data
This advanced scenario involves conditional logic to tailor your outreach based on the data available in your prospect’s LinkedIn profile. It's an ideal approach for segmenting your leads and creating personalized experiences that resonate with your target audience.
Outreach Plan (Using Conditional Steps):
Day 1: LinkedIn visit
Condition: "Has LinkedIn URL?"
If yes: Continue to Day 2
If no: Skip to email sequence
Day 2: LinkedIn visit (only if accepted invite)
Day 3: 1st email
Day 5: LinkedIn visit
Day 6: LinkedIn message/invite
Day 8: 2nd email
Day 10: LinkedIn visit
Day 12: 3rd email
Day 15: LinkedIn visit
Day 16: Call
Day 22: 4th email
Day 25: LinkedIn visit
Day 30: Call
Why This Works:
This approach leverages LinkedIn profile data to ensure you're tailoring your outreach efforts based on the individual lead’s stage in the connection process. It’s especially effective when your leads have varying levels of interaction with your profile (some might accept your invitation right away, others may need more time).
By using conditional steps, you ensure that leads who don’t have a LinkedIn profile URL or haven't accepted your invite yet are filtered into an email-only sequence. For leads who have engaged more, the steps include LinkedIn messages and calls.
Tip for Better Engagement:
Make sure your conditions are clear and logical. Timing is crucial in this scenario. If a prospect hasn’t accepted your invite, you should follow up with email first. If they accept, shift your outreach to LinkedIn messages and calls.
Additional Tips for Effective LinkedIn Outreach:
Personalize Your Messages: Use the prospect's name, mention a specific detail from their profile, or refer to common connections to make your outreach stand out.
Timing Matters: Be mindful of when you send your outreach messages. The best time for LinkedIn outreach tends to be early mornings or midweek. Avoid weekends and late nights.
Keep Your Message Short and Direct: Busy professionals don’t have time to read long messages. Keep your LinkedIn outreach concise, to the point, and focused on the value you bring.
Use LinkedIn for Soft Touches: LinkedIn visits and profile views are soft touches. They help you stay visible without being pushy. Combine these with stronger actions like emails or calls for maximum effectiveness.
An important note to consider is that if they accept after the message steps have been sent out, the leads will not receive the steps, as they need to be a connection for that to happen. This highlights the significance of timing and the sequence of actions in your outreach plan.
By tailoring your outreach to match different scenarios and using LinkedIn outreach strategies strategically, you can significantly boost your engagement and increase your chances of conversion. Whether you prefer a longer, more gradual approach or a shorter, more intense sequence, these outreach plans will help you build better relationships with your prospects and close more deals.
Ready to take your LinkedIn outreach to the next level? Start implementing these scenarios in your campaigns today, and watch your engagement soar.
For more tips and guidance, don't hesitate to reach out to our support team or explore other resources on maximizing your LinkedIn engagement.