Heeeeey lemlister! 👋
In this article, I'm gonna show you how to monitor your campaigns perfectly 🚀
First, did you know you can use the keyboard shortcut "R" to access your reports in a flash?
Or simply press the graph icon in the top right corner when you're on the Editor section 👌
Now, let's dive into it!
Your campaign's performance
Get a clear overview of your campaign's performance and identify what worked best thanks to:
the progression bar that gives you an overview of the whole campaign
your stats per channel
your stats per step
In this screenshot, you can read the detail in the progression bar. Each section represents the percentage of lead on their last activity.
For example, 11.54% represents the percentage of leads for the activity "email sent".
Keep in mind that one lead can only appear once in this progression bar. We focus on the very last activity of each lead.
Stats per channel
For your multichannel sequences, get the details for each of your:
LinkedIn steps - the "LinkedIn invite stat" will be the green one called "Invite", when the "LinkedIn message stat" will be the yellow one.
Manual tasks & API Call steps
At any time, get the formula of your stats, by going over the stat with your mouse, as below.
How does lemlist calculate my metrics? Can I choose how to calculate my stats?
Stats per step
Here you can find your sequence's stats breakdown to identify how well your steps worked.
This is also where you can evaluate the performance of your A/B testing:
Email A performance vs. Email B performance
⚫️ Your leads to be reviewed
This progession bar indicates how many leads you've imported and need to be reviewed in your Editor section, Review tab.
It also gives you an overview of your overall stats, all channels included.
⚫️ Your history per stat
If you want the whole history for a specific metric, press the emoji next to it!
For example, if you want to see who and when your leads opened the steps of your sequence, click on the Opened emoji and a window will pop up with the details you need.
Since it records every single action, sometimes you'll see the same actions several times. For example, if Lucas opened your email 6 times, it will show 6 times in the window.
⚫️ The status of your campaign
The campaign status tells you if everything is ok for your campaign to properly roll.
Here is some info you may find if anything needs to be modified for your sequence to reach your target:
Your campaign is paused
Your schedule isn't properly set up
You need to add new leads for your campaign to continue
It also gives you an estimation of what prospect will next receive your sequence and when 🔥
⚫️ Your campaign's activities
Take a look at the last actions that have been performed with your campaign. Again, if someone opened your email several times, you'll see each of them in there.
⚫️ Manage your campaign
From these icons you can:
Press the calendar to see the predicted planning: who's going to receive what step and at what time.
Check the negative metrics of your campaign
If you want to see the "evil" side of your stats, meaning failed, bounces, unsubscribes, etc, simply press the devil emoji as highlighted in the screenshot below.
To get the formula of your stats, simply go over the stat with your mouse.
When looking at the overview for your negative (😈) stats, be aware that LinkedIn skips will not appear on the LinkedIn channel line.
As you surely know, if one or more of the steps in your multichannel sequence ever fails, the skipped steps will be reunited under the same metric!
If you weren't aware of this, go check out our article on "Skip failed steps in your multichannel sequence" 😉
Get an overview of your team's performance
In the overview chart, you'll get the activities of your different campaigns per day or per week depending on the timeframe you choose.
It summarizes all the actions that have been taken by your leads organized by stat (sent, opened, clicked, replied, interested).
Pass your mouse over the bar to get the details of each stat.
☝️ For you to understand how to interpret your stats:
Your top stats with emojis are your global stats. It helps you understand how well performed your campaign. This is why, if a lead opened your email 6 times it will only count as 1 opened.
In the chart below, you can see what happened with your campaign over time. It shows you all the actions performed by your leads.
If a lead opened your emails several time on Monday it will only count for 1 open for that day but if he opens it again on Wednesday it will count as 1 open for that day as well.
⚫️ Choose the right period of time
Get the stats for a specific period of time by selecting the one you want from the right hand side corner.
☝️ If you see activities during the weekend, this is normal, it means that your leads have performed actions with your campaign during this period of time (e.g. opened an email on Saturday, answered on Sunday, etc.).
However, if your schedule doesn't include the weekend, you shouldn't see Sent stat during this time. If it's the case, please contact our Support team.
⚫️ Top lemlisters & Top campaigns
Top lemlisters: get an idea of the most performing teammates thanks to this ranking. The more interested leads someone has with his campaigns, the better it'll be.
Top campaigns: see in a flash the most performing campaigns thanks to their number of interested leads.
⚫️ Filter your stats as you wish
Check your global stat with a view of your campaigns
Each color stands for a campaign.
You can use the filters bar below the chart to select the campaigns you want.
When you pass your mouse over the bars you'll see how many actions, per campaign, have been counted that day. Here "actions" are all combined (opened + clicked + replied).
For example put your mouse on the light green section of the Monday bar and if you see "Growth hacking campaign: 36" that means 36 actions have been done with your Growth hacking campaign that day.
Check your global stat with a view of your users
When you pass your mouse over the bars you'll see how many actions have been counted that day by teammate for all their live campaigns. Here "actions" are all combined (opened + clicked + replied).
Check your global stat with a view of your channels
When you pass your mouse over the bars you'll see how many actions have been counted that day by channel for all the live campaigns. Here "actions" are all combined (opened + clicked + replied).
I don't have the same numbers between the overview table, the overview graph and each campaign statistics. 🤯
All statistics are deduplicated. That's why you don't always get the same numbers when you add up all the numbers in the detail via the graph or the campaigns, and when you look at the numbers in the overview table.
Each lead only counts once.
I have 3 campaigns A, B and C.
In each of them, I send 2 emails to the same lead on 6 different days.
Day-1: Campain A, mail 1.
Day-2: Campaign A, mail 2.
Day-3: Campaign B, mail 1.
Day-4: Campaign B, mail 2.
Day-5: Campaign C, mail 1.
Day-6: Campaign C, mail 2.
In each campaign, we will count that 1 lead has been contacted if we add up 1 lead per campaign = 3 leads.
In the overview on the week view, only 1 lead was contacted during the week, so total = 1 lead.
And in the graph, we will have the detail per day: 1 lead per day over 6 days, so a total of 6 leads.
This applies to all types of activities (click, open, replies...)
Check your stats for a specific group of campaigns
First, how can you get the results of a group of campaigns? 🧐
The answer: by using LABELS & KEYWORDS to filter out your campaigns!
How to do this? Easy, just follow these steps:
Use the label system to tag your campaigns & have them organized by group.
In the Editor section, Options tab, add a label - or several ones - to easily identify your campaigns e.g. Partners 2021
💡 You can add several labels if you want a campaign to be part of different selections
➡️ You'll see your campaigns organized by label in the left column
💡 Click the name of the label to show/no show the details of the campaigns
💡 Click directly on the name of the label to rename or remove it
Go to the Reports section, see the reports for all the groups you created.
Click on the label, and you’ll get the overview of the results for this label, right away, as seen below
Within a group of campaigns, use the top right corner search bar to narrow down your search even more.
Use keywords to quickly spot the right campaigns.
In the Editor section, 1st step of the campaign's creation or in the Options tab, give a smart name to your campaign with relevant keywords, so you can easily find it afterwards e.g. Partners FR
Go to the Reports section, left column, click on the label that's got your name. This is where are gathered all the campaigns you've launched.
Use the search bar to enter keywords that are included in your campaigns' name.
Perfect lemlister! Now you can gather specific campaigns in order to get the global stats for that selection 🤩