Automatically stop or pause follow-ups when leads engage with your campaign. You can now manage this from your campaign’s Automation settings by choosing what should happen when someone clicks a link or replies. Takes about 2 minutes.
Who Should Use This
Anyone running multi-step email sequences
Sales teams who want to avoid annoying interested prospects
Marketers tracking engagement and preventing message fatigue
Why This Matters
Continuing to send automated follow-ups to leads who've already engaged makes you look unprofessional and can damage relationships. With campaign automation settings, you can decide whether a lead should continue, pause, or end the sequence after they reply or click a link. This helps you avoid over-messaging and gives you more control over follow-up behavior.
Step-by-Step Guide
Step 1: Open your campaign
Go to Campaigns, then select the campaign you want to update.
Step 2: Open Automation settings for link clicks
In your campaign, click the Settings (gear) icon. In General settings under Automation, open When people click on a link. Then choose what should happen to the lead after a click:
Continue keeps the lead moving through the sequence
Pause lead stops future follow-ups until you resume them manually
End lead fully removes the lead from the campaign flow
You can also choose whether this applies when they clicked on any link or on a specific link.
Step 3: Set what happens when people reply
In the When people reply section, choose how the campaign should behave after a reply:
Continue keeps the lead in the sequence
Pause lead stops future follow-ups
End lead completely ends the campaign for that lead
If needed, you can also enable Also pause contacts from the same company.
Step 4: Choose the right behavior for your campaign
Use these settings based on how you want engaged leads handled:
Pause lead is best if you want to review and follow up manually
End lead is best if you want the sequence to stop completely after engagement
Continue is useful only if engagement should not affect campaign progression
💡 Most common setup: Set replies to Pause lead or End lead, and do the same for link clicks if a click signals real interest.
Step 5: Confirm your settings are active
Once your automation options are selected, your campaign will use them for future lead activity.
✅ Verify: Reopen the campaign settings and confirm the correct option is selected for both replies and link clicks.
How You'll Know It Worked
✅ Leads who reply or click links will follow the campaign behavior you selected
✅ Paused leads won’t receive the next automated steps
✅ Ended leads will stop the sequence completely
✅ You can still review and manually follow up with engaged leads as needed
Troubleshooting
Issue: Leads still receiving emails after replying
Root cause: The reply automation is set to Continue, or the reply wasn’t detected correctly
Fix:
Go to Settings and verify the When people reply behavior is set to Pause lead or End lead
Check that the reply came to the correct email address
Confirm the reply was recognized inside the campaign activity
Issue: Leads clicked but the sequence didn’t stop
Root cause: The click automation is set to Continue, the wrong link rule was chosen, or tracking didn’t register the click
Fix:
Verify the When people click on a link behavior is set to Pause lead or End lead
Make sure you selected Clicked on any link or the correct specific link
Check that click tracking is working in your campaign
Issue: Too many leads are being paused
Root cause: Your automation is too sensitive for the campaign type
Fix:
Use Pause lead only for high-intent actions like replies
Limit click-based automation to a specific link if only one link indicates buying intent
Use Continue for lower-intent engagement if needed
Common Scenarios
Scenario 1: Warm leads only
Set replies to Pause lead or End lead
Set clicks to Pause lead for any demo or pricing link
Use for: Sales campaigns where engagement signals interest
Scenario 2: Replies only
Set replies to Pause lead or End lead
Leave click behavior on Continue
Use for: Nurture campaigns where clicks alone shouldn’t stop the flow
Scenario 3: High-intent click tracking
Use On a specific link
Set that link to Pause lead or End lead
Use for: Demo, booking, or pricing links
Scenario 4: Account-based outreach
Set replies to Pause lead
Enable Also pause contacts from the same company
Use for: Avoiding overlap when one contact from an account has already engaged
Tips for Optimization
Start with replies first - Reply-based automation is usually the safest signal of real engagement.
Use specific-link rules when possible - Not every click means intent, so narrow it down to your most important links.
Pause instead of end if you want flexibility - Pausing gives your team time to review before taking action.
Monitor engaged leads - Leads who trigger these automations are often your best opportunities for manual follow-up.
Test before scaling - Run a few leads through the sequence and confirm the selected behavior works as expected.
Use company-wide pausing carefully - It’s useful for account-based outreach, but it may pause more contacts than intended.