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Understanding lemwarm: How lemwarm enhances deliverability and how to get started
Understanding lemwarm: How lemwarm enhances deliverability and how to get started

Learn how lemwarm improves email deliverability with a tailored warm-up process. Get started easily with our step-by-step guide.

Updated over a week ago

lemwarm is the ultimate email warm-up tool and deliverability booster, designed to help you achieve and maintain a high deliverability score over time. With lemwarm, you can tailor your deliverability strategy based on your specific goals and email characteristics, ensuring a strong email reputation and improving your chances of landing in the inbox rather than the spam folder.

1. Avoid the Spam Folder with a Custom Deliverability Strategy

lemwarm automatically generates a personalized warm-up strategy tailored to your needs. The tool gradually increases the number of warm-up emails sent until they consistently reach the inbox. You can track your deliverability score progress and determine the optimal time to start sending your regular emails, minimizing the risk of them landing in spam.

You'll be placed in a specific email cluster according to your industry, audience, and goals, boosting your sender reputation and making a positive impression on your email provider. This strategy significantly enhances your deliverability, increasing the likelihood of reaching the primary inbox.

2. Enhance Sender Reputation with Human-Like Conversations

What sets lemwarm apart from other tools is its ability to engage in realistic, human-like conversations. lemwarm initiates interactions with over 10,000 real users, each with up to 25+ years of domain age and an excellent reputation. This approach, as opposed to communicating with fake email addresses or bots, results in more accurate statistics and a consistently high deliverability score.

3. Maintain High Deliverability with Detailed Reports

lemwarm provides access to a comprehensive deliverability score dashboard, allowing you to monitor all factors affecting your email deliverability. For instance, you can ensure that your domain is not listed on any blacklists.

Additionally, you can track your sender reputation and deliverability while receiving exclusive tips from lemwarm to maintain a high score. The wealth of data available enables you to respond quickly and keep your emails reaching your audience.

🔁 Before starting lemwarm: Complete Your Technical Setup

Before using lemwarm, it’s crucial to complete your technical setup or email authentication. This step ensures that your emails are delivered to your audience, as email providers use this information to verify your identity as a sender.

You can complete your technical setup in five simple steps:

  1. Set Up Your SPF (Sender Policy Framework): This verifies that emails are sent from your domain. If you need help on setting it click here

  2. Set Up Your DKIM (DomainKeys Identified Mail): This ensures that your emails are not altered after being sent. Need help on the setup we go you check it out.

  3. Set Up Your DMARC (Domain-based Message Authentication, Reporting & Conformance): This protects your domain from attacks, such as phishing. Check our guide on the setup.

  4. Set Up Your MX Record (Mail Exchange Record): This helps email providers know which servers accept emails for your domain. You can find on this here

  5. Set Up Your Custom Tracking Domain: This allows you to safely track open and click rates in your emails. For step by step guide, click here

For a simple email authentication check, use our technical setup checker here.

▶️ Setting Up Your Lemwarm Account

Step 1: Verify Your Email Address

Start by clicking on the "Verify your email" button. You’ll receive a verification email in the inbox of the email address you used to log in to lemwarm. Simply click the link in the email to verify your account, and you're ready to begin warming up your account.

Step 2: Choose Your Plan

lemwarm offers two plans:

  • Essential Plan: This plan sends generic content to maintain your email reputation and increase deliverability while monitoring your deliverability score.

  • Smart Plan: In addition to the features of the Essential Plan, the Smart Plan provides an additional boost to your deliverability through:

    • Smart Content Emails: Personalized emails generated based on your cluster.

    • Smart Cluster: This allows you to boost deliverability based on your industry, audience, and goals.

    Learn more about lemwarm plans here.

Step 3: Connect Your Email Provider

Next, connect the email address you want to warm up. This address can be different from the one you used to create your lemwarm account. You can easily connect your email provider by following this guide.

Step 4: Adjust lemwarm numbers

To adjust lemwarm numbers, you should navigate to the Warmup section on the left side of the dashboard. From there, you can configure the values for you and rest of your teammates.

Now, you are wandering what do those number means. Let's jump to the explanation

➡️ Warm up (number of warm-up email/day after ramp-up)

This is the maximum number of emails lemwarm will send each day after the warm-up process is complete. Once this limit is reached, no more emails will be sent for that day.

  • For email accounts less than 6 months old, the recommended daily limit is 30 emails.

  • For email accounts older than 6 months, the daily limit should be set to 40 emails.

➡️ Ramp-Up Increment (the number of additional warm-up emails send daily)

This value determines how many additional emails will be sent each day during the warm-up process. The goal is to gradually increase the number of warm-up emails until you reach your set daily limit.

  • For email accounts less than 6 months old, the recommended increment is 1 email per day.

  • For email accounts older than 6 months, the increment should be 2 emails per day.

Example: If you set the ramp-up increment to 2, here’s how it will work:

  • Day 1: lemwarm sends 2 emails

  • Day 2: lemwarm sends 4 emails

  • Day 3: lemwarm sends 6 emails

This process continues until the daily limit of 40 emails is reached.

Typically, your email account will be fully warmed up within 3 to 5 weeks.

Step 5: Start lemwarm

Click the “Start” button to allow lemwarm to send custom emails and replies on your behalf.

You can do it from the Warm-up section

or directly from the Dashboard by clicking on the Start button

In case you are not able to start the lemwarm, make sure to check the DNS section and to see if you have set up MX records, SPF, DKIM, DMARC and Custom tracking domain.

Now that you have started the lemwarm, you now sit back and monitor the process. No need to do anything from your side, as the lemwarm will send and reply to the emails ✨

These emails will resemble real ones, but you’ll recognize them by the keyword "lemwarmup" in the subject line. All lemwarm users are sending these emails to one another, simultaneously helping each other in the warm-up process.

As you'll be receiving lemwarm emails from other users, you don't want your lemwarm emails to mix up with the rest of your emails.

This is easy:

➡️ Go to your email account

➡️ Create a filter dedicated to emails with "lemwarmup" as a subject

➡️ And click the 3 boxes as below:

Here's a preview for Outlook accounts:

If you’re using any other email provider, make sure your filters are set to:

✅ Skip the inbox/Move to archive

✅ Mark as important

✅ Never send to spam

🆙 Smart Cluster feature

This feature enables you to send automated, highly personalized emails directly from your inbox, tailored to your audience and email goals. Each message and subject line is crafted based on the information you provide in the smart cluster questionnaire.

Why is this important?

Email providers evaluate the content you send, so exchanging emails relevant to your business enhances your sending reputation and boosts deliverability results.

You’ll be assigned to a specific email cluster based on your industry, audience, and email goals. This helps boost your sender reputation and makes a positive impression on your email provider, increasing your deliverability and the likelihood of landing in the primary inbox.

📶 Analyze your reports

In your dashboard you will have access to:

  • Your deliverability score and tips for improvement.

  • Detailed reports, including total lemwarm emails sent.

  • A full overview of where your emails and replies are landing.

These insights help you optimize your deliverability, ensuring your emails reach the inbox.

You can monitor your deliverability score at any time directly from your dashboard, along with helpful lemwarm tips.

The score is calculated based on several factors, including:

  • DNS configuration (e.g., MX, SPF, DMARC)

  • Spam rate

  • Number of emails previously sent

  • Age of the mailbox

Your deliverability score will fall into one of three stages, depending on your email health:

  • Red: This indicates potential blacklisting or incorrect technical setup. Avoid sending email campaigns at this stage, as they are likely to end up in spam.

  • Orange: At this stage, your email address is warming up, and fewer emails are landing in spam. However, it's best to wait until you reach the green stage before sending campaigns.

  • Green: This is the optimal stage to start sending emails. Ensure your warm-up and deliverability booster are active before, during, and after sending campaigns to maintain high deliverability.

Your score will help you determine whether it’s safe to begin sending campaigns.

You can also access a detailed report showing the total number of lemwarm emails sent, including:

  • Spam ratio

  • Emails and replies sent to other lemwarm users

The first graph provides stats on how many cold lemwarm emails were sent on specific days, along with the ratio of emails that landed in the inbox (green) versus those that went to spam (red).

Graph 1 : stats for cold emails

The second graph displays similar stats for your lemwarm replies, showing where they landed, just like with the cold emails.

Graph 2 : stats for replies

Alongside the cold emails shown in Graph 1, lemwarm also sends warm email replies, which are displayed in Graph 2.

lemwarm will never send more emails than what you’ve configured in your settings, and you can easily track this in Graph 1. 🙌

ℹ️ When to turn lemwarm off?

The short answer is: Never. Wondering why?

Keeping lemwarm on at all times is crucial, mainly because it provides a consistent deliverability boost.

What Spam Filters Look For:

  • No mass mailing

  • Consistent sending patterns

  • A healthy balance between sent emails and received replies

Maintaining a strong sender reputation is key to good email deliverability. lemwarm gradually builds trust with email providers, leading to improved deliverability rates.

Additionally, lemwarm helps reduce bounce rates by slowly increasing your email sending volume. This allows you to identify and fix any issues with your email list or infrastructure before sending large volumes of emails.

This gradual process signals to email providers that your email address is reliable, helping correct any misclassification.

With this guide, you’re now equipped to master lemwarm and enjoy the benefits of top-notch email deliverability! 🔥

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