Use the New Product Launch signal to detect companies that have officially announced a new product release. This Explorium-powered signal helps you spot accounts that are actively innovating, expanding their portfolio, and showing strong buying intent.
By the end of this tutorial, you’ll know how to create and deploy a Signal Agent that monitors companies for new product launch events, sets a daily identification limit, and routes matched companies into your workflow.
Why this matters
New product launches are high-value, event-based signals. Unlike behavioral signals like engagement or structural signals like hiring and funding, this one tells you what a company is doing right now in the market.
That makes it useful for identifying timely outreach opportunities, prioritizing active accounts, and combining event data with your existing segment filters for stronger targeting.
Prerequisites
You should already know how to access Signal agents in lemlist.
You should already have a basic understanding of lists, CSV imports, or segment targeting.
You should have enough credits available for signal identification.
Core lesson
Phase 1: Open the Signal Agent builder
Start by going to Signal agents from the left sidebar, then click Create signal agent. This opens the guided setup flow where you’ll choose the type of signal you want to monitor.
Phase 2: Choose the New Product Launch signal
In the signal selection step, expand Company news and select New product launch. This signal is powered by Explorium and is designed to surface companies announcing new products through public business event data.
Phase 3: Name your agent
Enter a clear, descriptive name for your agent, then click Next. Use a name that makes the purpose obvious to your team, such as the audience, geography, or workflow it supports.
Phase 4: Define the scope and daily volume
Choose the group of companies you want to monitor, then set your Identification limit. You can monitor All segments for broad discovery, a Company list for specific target accounts, or a Specific segment using a CSV file. After that, use the slider to set how many signals can be identified per day based on your goals and credit budget.
Why this step matters: scope controls who gets monitored, while the daily limit controls how many results can be surfaced each day. Together, they help balance coverage, relevance, and spend.
Signal level: Company
Billing: 100 credits per identification
Detection cadence: Daily
Explorium lookback window: Last 3 months
Phase 5: Choose how signals should be processed
Select how you want matched companies to flow into your workflow. You can review signals manually, auto-create tasks, or push them into a campaign when available for your setup. If you choose task creation, configure the task type, owner logic, fallback owner, priority, title, and instructions so your team knows exactly what to do next.
Why this step matters: the signal is only valuable if it leads to action. Processing rules help you turn detections into follow-up work without needing to review every result manually.
Phase 6: Review and deploy the agent
Check the summary screen to confirm the signal type, source, billing, processing method, and scope. If everything looks correct, click Deploy agent to start daily monitoring.
How the signal works after deployment
Once deployed, the agent runs in daily batches and looks for companies with matching new_product events based on your selected scope and filters. Each matched company appears as a lead with signal details such as:
Product name
Event date
Company details
The signal uses deduplication so the same event is not surfaced multiple times unnecessarily.
What this unlocks
Monitor companies that are actively launching new products
Spot innovation cycles and expansion activity earlier
Prioritize accounts with strong buying intent
Combine event data with filters like persona, location, industry, and company size
Send matched companies into manual review, tasks, or campaigns
Practical example
Let’s say you sell software to product, sales, or operations teams. You can create a New Product Launch signal agent for companies in your target industries and sizes, then cap daily identification to a manageable number like 20.
Each day, your team receives fresh companies that recently launched products. That gives you a timely reason to reach out with messaging tied to product expansion, go-to-market support, onboarding, analytics, or enablement.
Broad monitoring: Use All segments to discover new accounts at scale
Target account monitoring: Use a Company list to track named accounts
Custom imports: Use Specific segment if you want to upload a CSV of companies to watch
Troubleshooting & pitfalls
Issue: I’m not seeing many results
Root cause: Your scope may be too narrow, or your segment filters may be too restrictive.
Fix:
Broaden your scope from a list to all segments if appropriate
Review your targeting filters
Increase your daily identification limit if you want more possible matches surfaced
Issue: I’m using credits too quickly
Root cause: The daily identification limit is set too high for your available budget.
Fix:
Lower the identification slider
Start with a smaller daily cap like 5 or 20
Focus on a narrower list or segment for better efficiency
Issue: Signals are detected, but no one follows up
Root cause: The processing step may not be configured for your team’s workflow.
Fix:
Use Auto-create tasks if you want immediate action
Set a clear fallback owner
Add instructions so task assignees know how to handle each lead
Issue: I’m worried about duplicates
Root cause: Similar company events can happen close together.
Fix:
Rely on built-in deduplication for identical event keys
Review repeated companies to see whether they are truly separate launches
Use processing rules that fit your review process
Best practices
Start with a moderate daily cap so you can validate quality before scaling
Use descriptive agent names to make reporting and collaboration easier
Pair this signal with firmographic filters for stronger lead relevance
Use task instructions that tell reps exactly how to act on a launch event
Review results regularly and refine your scope if quality is too broad or too narrow
Key details to remember
Provider: Explorium Business Events API
Signal type: Event-based company news
Supported scope types: All Segments, List, CSV import
Billing model: Per result
Credit cost: 100 credits per identified company
Use this signal when you want to catch companies at the moment they are expanding and innovating. It’s a strong addition to the Signals suite because it complements behavioral and structural signals with timely market activity.