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Lead enrichment in lemlist: options, credits, and statuses

🚀 All You Need to Know About Our Enrichment Features!

Use lemlist enrichment to complete missing data (emails, phone numbers, LinkedIn profiles) and verify deliverability so your outreach stays effective and your sending reputation stays safe.

Enrichment options & credit costs

lemlist offers four enrichment tools:

1. Email Finder & Verifier

  • Finds professional email addresses

  • Verifies email deliverability (debounce)

  • Cost: 5 credits per lead

  • Charge: Only for deliverable or risky emails found (Pay on Success model applies)

2. LinkedIn Enrichment

  • Extracts data from LinkedIn profiles

  • Can find a LinkedIn profile if missing (when enough identifying data exists)

  • Cost: 1 credit per lead

3. Email Verification (Debounce)

  • Verifies existing email addresses

  • Checks deliverability without sending messages

  • Cost: 1 credit per lead

  • Use: When you already have emails but need to verify validity

4. Phone Number Finder

  • Locates phone numbers for leads

  • Cost: 20 credits per lead

  • Charge: Only when the phone number is successfully found


Understanding email verification statuses

When emails are verified (via Email Finder & Verifier or Email Verification), lemlist assigns a deliverability status:

Deliverable:

  • Email address exists and is confirmed by the recipient's email provider

  • Safe to send messages

Risky:

  • Email may result in bounce or low engagement

  • Common subtypes include Accept All, Full Mailbox, and Disposable

  • Generic prefixes such as admin@, info@, contact@, sales@, and noreply@ are often classified as undeliverable due to their high likelihood of bounces.

Undeliverable:

  • Email address doesn’t exist or is syntactically incorrect

  • Will bounce if you attempt to send

  • Email addresses with generic prefixes like admin@, info@, contact@, sales@, and noreply@ are also often undeliverable.

Unknown:

  • No response received from the email provider

  • Status remains uncertain; consider re-verifying later

Why verification matters: High bounce rates damage your email reputation. Verification helps prevent bounces so your future emails are less likely to be filtered to spam.


Configure custom enrichment providers

Some teams can connect their own data provider accounts (Lusha, Apollo) for enrichment:

  • 1. Go to Settings > Integrations

  • 2. Connect your Lusha or Apollo account with your API credentials

  • 3. When enriching, lemlist will use your custom provider credentials preferentially

Credit billing for enrichment

Credits used for enrichment are charged to the user who performed the action. This applies when:

  • Importing contacts from CRM contact lists

  • Enriching via CRM extension

  • Performing enrichment actions in lemlist

Practical application (recommended workflow)

For a typical outbound campaign, a cost-efficient sequence is:

  • First: Run LinkedIn Enrichment (low cost) to fill job titles and company info.

  • Then: Run Email Finder & Verifier for contacts you’ll actually message.

  • Finally: Use Phone Number Finder only for high-value targets where a call is worth the credit cost.

GDPR Compliance Considerations

Users of lemlist must ensure that all prospect data collection and use comply with applicable privacy laws, such as GDPR. This includes verifying that data imported from sources like LinkedIn aligns with regulations and auditing practices regularly to maintain compliance.

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