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How to Use Launchpad by lemlist

Learn how to make the most of this app that allows you to seamlessly integrate automation tools with your HubSpot in real time

Updated yesterday

Launchpad is a free, easy-to-use app that connects your favorite automation tools and APIs directly to your HubSpot CRM. It allows you to trigger workflows and enrich your HubSpot data automatically, saving you time and ensuring your CRM stays up to date with real-time information.

👉 How Does Launchpad Work?

Launchpad works by integrating with your automation tools or APIs and pushing data directly into your HubSpot CRM. Once set up, you can trigger a variety of workflows based on specific actions or data.

Here are a few examples of what you can do with Launchpad:

  • Find Verified Emails and Phone Numbers: Automatically find and verify contact details for leads and customers.

  • Get AI-Generated Summaries of Company Products and Pricing: Receive detailed summaries of a company’s offerings, helping you tailor your outreach.

  • Locate a Company’s Social Media Pages: Instantly access a company’s social media profiles to improve your research and engagement.

  • Identify Competitors in Seconds: Quickly discover a company’s competitors and gain competitive insights.

  • Push Leads into lemlist Campaigns: Effortlessly add new leads directly into a lemlist campaign for automated email outreach.


👉 How to Install Launchpad?

To get started, follow these simple steps:

  1. Go to the HubSpot Marketplace: Head to the HubSpot Marketplace and search for Launchpad by lemlist.

  2. Install the App: Click on the "Install" button, and follow the on-screen instructions to connect Launchpad to your HubSpot account.

  3. Authorize Permissions: Once the installation is complete, you'll need to authorize Launchpad to access your HubSpot data. This step is required to allow the app to enrich your CRM in real time.

  4. Connect Your Automation Tools or API: Link your preferred automation tools or APIs to Launchpad, enabling seamless data transfer and workflow triggers.


👉 How to Use Launchpad: Key Features

Once installed, Launchpad will open up a whole range of possibilities for automating your workflow. Here’s how to make the most of it:

Find Verified Emails and Phone Numbers

Launchpad can automatically search for and verify email addresses and phone numbers, ensuring you always have the most up-to-date contact information for leads and clients.

  • How to use: Simply trigger a workflow in Launchpad to search for verified emails and phone numbers from your CRM data.

  • Properties you need to send: linkedIn URL

  • Email enrichment:

  • Phone enrichment:

Use AI to get offering of a company

Save time by getting quick, AI-generated summaries of a company’s products and pricing. This helps you tailor your outreach or research without having to dig through multiple resources.

  • What it does: This workflow scrapes a company's landing page and uses AI to summarize the different product it offers.

  • What property you need to send: company domain

  • What property you need to create: company product (multi lines text)

Find Social Media Pages

Launchpad allows you to instantly discover a company’s social media profiles, helping you build a more comprehensive understanding of the business and stay up-to-date with its latest activity. This workflow finds social media profiles (LinkedIn, X, YouTube, TikTok, etc.) for any specific company.

  • How to use: Trigger a workflow to find a company’s social media pages directly from their profile in HubSpot.

  • What properties you need to send: domain

Push Leads to lemlist Campaigns

One of the most powerful features of Launchpad is the ability to send new leads directly into lemlist campaigns, automating your email outreach and nurturing processes.

  • How to use: Simply push new leads from your HubSpot CRM into a lemlist campaign with a few clicks, and let the automation do the rest.

  • What properties you need to send: linkedIn URL or Email

  • How it works: You only to connect a lemlist API key

  • How to get a lemlist API key


👉 How to add Launchpad on company, contact, and deal?

  1. In your HubSpot settings, reach the “Connected Apps” tab and click on “Go to settings”

From here, select “add to X” and drag and drop the label where you want to add your app in HubSpot

To company:

To contact:


👉 How to create a button that triggers a workflow?

  1. On your Launchpad app, click on “More” then “Add custom trigger”

  2. Enter a name, your trigger workflow URL, and the properties you would like to send to your webhook

  3. Your new button appears on the right panel


👉 How to push a lead into a lemlist campaign?

1. Click on “Add lead to lemlist campaign”

2. Go to your lemlist account settings > Integrations and generate a new API key

3. On the HubSpot app, add your lemlist API key

4. In the dropdown select the campaign you wish to send the lead for

If you need any more help, feel free to reach out — we’re always here for you!

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