🚀 WhatsApp + lemlist: A New Power Channel for Your Outreach

We’ve added WhatsApp to your multichannel toolbox, making it easier than ever to connect with leads in a more personal and direct way. If you’re looking to stand out from crowded inboxes, WhatsApp brings real-time conversations to your outreach strategy.

Now, you can manage WhatsApp alongside your emails and LinkedIn steps, all from the same smooth lemlist experience.

Note: WhatsApp is available exclusively on Multichannel Expert and Enterprise plans.

Easily link your personal WhatsApp account and start sending messages without leaving lemlist.

Step 1: Open your Sending Settings and click “Connect your WhatsApp account.”

Step 2: Follow the on-screen instructions to avoid account risks (e.g., avoid mass sending or non-personalized content).

Step 3: Once verified, you’ll see the confirmation screen.

Now you can connect up to 5 different WhatsApp numbers to the same lemlist user. This helps you:

Keep in mind: each connected number requires a seat. For example, if you want to connect 5 numbers, you need to buy 5 WhatsApp seats.

This makes it easier for teams warming up several SIMs or managing multiple WhatsApp numbers at once.

Each connected WhatsApp account now gets a health score from 0 to 100. The score reflects the account’s overall condition based on:

The score updates daily and helps you see if your account is safe to use for outreach.

You’ll also see risk levels (Danger, Risk, Watch, OK) so you can quickly understand the status. By clicking on the score, you’ll get detailed insights like graphs on message volume, reply rates, new contacts, and score evolution over the last 30 days.

If your WhatsApp account gets disconnected from lemlist, you’ll now:

This ensures your campaigns and automations don’t stop unexpectedly and helps reduce the risk of bans.

Here's how to reconnect your WhatsApp account:

You'll get a notification that you're disconnected. There, click on Reconnect my account

Under sending settings, click on Reconnect button next to the disconnected number

A pop-up window will appear where you need to provide your feedback on the disconnection cause. This is required so we can improve and reduce the chance of future disconnections.

After you submit your feedback, the QR code for connection will be generated, and you'll be able to connect again.

You can include WhatsApp messages as steps in your sequences — just like email or LinkedIn.

Step 4: Add a WhatsApp step in the sequence builder and customize your message.

See message status directly on the lead’s timeline: delivered, seen, or replied.

Step 5: Track replies and interactions directly inside your campaign.
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All WhatsApp conversations are managed directly in your lemlist inbox — no switching apps.

Step 6: Access and reply to messages from your inbox.
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✅ Personalize each message – Use the lead’s name and company
🚫 Avoid mass identical sends – WhatsApp flags spammy behavior
📉 Don’t add links in your first message – This triggers spam filters
📆 Respect timing – Avoid sending messages at odd hours
🔒 Use a warm WhatsApp account – Established activity builds trust

As a Multichannel Expert or Enterprise client, you can subscribe to the WhatsApp add-on at any time.

The cost is $20/month per seat, and you’ll be charged for the remaining duration of your current subscription cycle until your annual anniversary date.

You're committed to the WhatsApp add-on until your subscription anniversary—just like with email slots.

If you're part of multiple teams, don’t worry. You’ll be able to set up and connect your WhatsApp account for each team individually. Just make sure you’re in the right team view when setting it up.

WhatsApp brings a human and direct layer to your outreach. When used well, it helps you boost your reply rate and connect more personally with your audience.

Give it a go in your next campaign — and start more conversations that convert. 📲

You can always contact our CX team. We’re here for you!