Heeeeey lemlister! πŸ‘‹

Understanding custom variable format will have you step up your cold-email level, that's a sure thing.

Lets deep dive into it.

What is custom variable format ?

Custom variable are intended to give you the room needed to improve your copywriting thanks to specific text areas that will complete your email text with custom insights about your Lead.

The predefined custom variables are:

  • {{email}}
  • {{firstName}}
  • {{lastName}}
  • {{companyName}}

How do I custom variable format work?

By default, lemlist recognizes the basic custom variables such as:

- First Name,

- Last Name,

- & Company Name.

However, it is possible to add as many custom variables as you like. 😊

lemlister tip πŸ’‘ This video should help with Custom Variables subject

Custom variables are case-sensitive. It means that {{hello}} is not the same as {{HeLlO}}.

If you have imported more custom variables from columns of your csv, the name of the customer variable is exactly the name you set as the first row of the file.

If in the csv, the column header is "Phone Number", then the custom variable will be {{Phone Number}} (with space and upper P and upper N).

Fallback value

Let's say you have this sentence:

Hello {{firstName}},

For some of your leads, the firstName is empty, it'll display πŸ‘‡

Hello ,

πŸ₯Ί That's not very cool.

πŸ‘‰ That's why you can add a fallback text that will be used if the variable is empty. The format is {{variable|fallback}}.

In our example, it would go like:

Hello {{firstName|lemlister}},

if the firstName is empty, it'll then display:

Hello lemlister,

😎 Far cooler, huh?

lemlister tip πŸ’‘ Variables can be anything you want from a full sentence to an image. If you want to use images as variables, you need to write the URL of the image in your CSV.

Enjoy ❀️

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