Heeeeey lemlister ! 👋
Adding an unsubscribe link to your cold emails is essential for several reasons:
Respect for recipients: It gives people the choice to opt-out, showing that you value their time and preferences.
Improved deliverability: An unsubscribe link reduces the chances of your emails being marked as spam, protecting your sender's reputation.
Legal compliance: Laws like GDPR and CAN-SPAM require an unsubscribe option in emails, so including it helps you avoid fines or penalties.
Professionalism and trust: It makes your emails look more transparent and credible, which improves the relationship with your prospects.
An unsubscribe link is about more than following the rules—it’s about making your emails more effective and respectful.
🤔 How to do so?
➡️ When editing your message, write something that allows the person to unsubscribe.
▪️ Most of the time, people add it right before their signature.
▪️ You can simply write "Unsubscribe" or be a bit more creative.
e.g. In case you didn't like my joke click here, so I won't email you again. I still think it was a good joke though...😔
➡️ Highlight the word/sentence where you want to add the unsubscribe link.
➡️ Click on the 3 dots in the bottom bar as below. (1)
➡️ Select the icon "Unsubscribe link". (2)
Once the lead clicks on the link something like this will pop up:
When a lead is unsubscribed, it's added to the Unsubscribe list. This means that the campaign for the lead in question will stop, but also it means that you won't be able to add it to any campaign after that.
If said lead is present and active in any other campaign, those campaigns will also stop for them.
You can also manually unsubscribe leads by adding them to the Unsubscribe section.
The unsubscribe section is now under Settings.
Click on your avatar and go to settings
Now go to the Unsubscribe section and click on Unsubscribe leads
You can add the email addresses of leads you want to unsubscribe from, but you can also unsubscribe from entire domains. This is especially handy if you don't want to contact certain company, for example.
If leads are subscribed automatically by clicking on the link, it can't be removed from the Unsubscribe section. However, if you manually unsubscribe it by adding the lead to the Unsubscribe list, in that case, you can remove the lead like this:
Enjoy ❤️