Learning Objective
By the end of this guide, you'll know what the global daily limit is, how to set it up for your sending addresses, how it works across campaigns with first emails and follow-ups, and best practices for maintaining good deliverability.
Why This Matters
The global daily limit protects your email sender reputation and ensures good deliverability. Without limits:
Spam filters flag your account for sending too many emails
Deliverability drops as email providers throttle or block your messages
Your domain reputation suffers, affecting all future campaigns
Setting an appropriate global limit:
Maintains sender reputation by staying within safe volumes
Prevents account suspension from email providers
Ensures consistent delivery to prospects' inboxes
Prerequisites
Before setting your global limit:
You have at least one sending email address connected to lemlist
You're in Settings → Sending Limits with access to configure limits
You understand your campaigns' sending needs – First emails + follow-ups per day
What Is the Global Daily Limit?
The global limit is the total number of emails that can be sent daily across all active campaigns.
This includes:
✅ First emails (initial outreach to new leads)
✅ Follow-up emails (subsequent steps in your sequences)
💡 Important: Emails sent using lemwarm (lemlist's email warm-up tool) do not count toward the daily global email limit. This allows you to continue warming up email accounts without affecting your campaign quotas.
How to Set Up Your Global Email Limit
Step 1: Go to Settings
In lemlist, click your name in the bottom-left corner, then select Settings.
Step 2: Open Sending Limits and set the daily limit
In Settings, click Sending limits. Then select your sending email address (if needed) and set the maximum number of emails lemlist can send in 24 hours for that address.
Recommended limit: No more than 100 emails per day per sending address.
Step 3: Repeat for additional addresses
If you have multiple sending addresses, set the limit for each one individually.
Example:
Email 1: 100 emails/day
Email 2: 100 emails/day
Email 3: 100 emails/day
Total capacity: 300 emails/day
💡 Important: Ensure safe volumes are maintained for each address, don't exceed recommended limits just because you have multiple addresses.
How Global Limits Work
Example Scenario
Campaign setup:
100 total leads
Schedule set to send 45 first emails to new leads each day
Multiple follow-up steps in the sequence
Global email limit: 100 emails per day
Day-by-day breakdown:
Day 1:
Send 45 first emails to new leads
Total: 45 emails
Day 2:
Send 45 new first emails
Send 45 follow-up emails (to leads from Day 1)
Total: 90 emails (within 100 limit)
Day 3:
Send 10 new first emails (only 10 new leads left to contact)
Send 45 follow-up emails (to leads from Day 2)
Send 45 more follow-up emails (to leads from Day 1, Step 2)
Would total 100 emails, but limit caps at 100
Actual: 65 emails (10 first + 45 follow-up + 10 follow-up from earlier leads)
Global Limit Applies Across All Campaigns
The global limit applies across all active campaigns using the same sending address.
Example:
Campaign A: Scheduled to send 60 emails today
Campaign B: Scheduled to send 50 emails today
Total: 110 emails
With a 100 email/day limit: Only 100 emails will be sent (some from Campaign B will be delayed to the next day)
💡 Important: There is no prioritization mechanism to favor one campaign over another. Emails are sent based on scheduling configurations and delay settings.
To manage overlaps:
Avoid running simultaneous campaigns using the same address
Or stagger schedules across multiple sending accounts
Reaching Your Daily Global Limit
If you see a message like:
"You've reached your daily sending limit"
This means you've hit the limit for the day.
What this means:
The global limit is applied across all active campaigns
Limit is calculated over a 24-hour period
Remaining emails will queue and send the next day
Best Practices for Setting Your Global Limit
Recommended limit: ✅ No more than 100 emails per day per sending address
Why?
Sending too many emails can negatively affect your deliverability
Increases the risk of your account being flagged by email providers
Gradual sending volume protects your sender reputation
For new email addresses:
Start with 20-30 emails/day
Gradually increase to 100 over 4-6 weeks
Use Lemwarm to warm up new addresses
Troubleshooting
Issue: Emails aren't sending even though I haven't reached the limit
Fix:
Check that campaigns are active (not paused)
Verify the sending schedule includes today's time window
Ensure leads are in "Reviewed" status and ready to launch
Check that the global limit isn't set too low for your campaign volume
Issue: I have multiple campaigns but only one is sending
Fix:
This is expected behavior, global limits apply across all campaigns without prioritization
To control which campaign sends first, pause less urgent campaigns temporarily
Or use separate sending addresses for different campaigns
Issue: I set a limit of 100 but want to send more
Fix:
Add additional sending email addresses to your account
Each address can have its own 100 email/day limit
Example: 3 addresses = 300 emails/day total capacity
Important: Ensure each address is properly warmed up before sending at full capacity
Issue: Lemwarm emails are counted in my limit
Fix:
Lemwarm emails should not count toward your global limit
If they appear to be counting, contact lemlist support. this may be a bug
Verify you're looking at campaign sending limits, not total emails sent (which includes Lemwarm for informational purposes)
Optimization Tips
Start conservative: Set your global limit lower than you need when first starting (e.g., 50 emails/day). Gradually increase as your sender reputation improves.
Monitor deliverability: Track bounce rates, spam complaints, and reply rates. If deliverability drops, lower your sending limit.
Use multiple addresses strategically: If you need higher volume, add more sending addresses rather than increasing limits beyond 100 per address.
Stagger campaign schedules: If running multiple campaigns from one address, stagger their sending schedules to avoid hitting limits.
Coordinate with Lemwarm: Keep Lemwarm running continuously—it doesn't count toward your limit and actively improves deliverability.
Review limits quarterly: As your sender reputation improves (or if you add/remove campaigns), adjust limits accordingly.
Set reminders for new addresses: When adding a new sending address, set a calendar reminder to gradually increase its limit over 4-6 weeks.
Export daily send reports: Use Reports to track how close you are to limits each day. Adjust schedules proactively to avoid hitting caps.