AI Sequence Generator

Hey lemlister!

In just a few clicks, you’ll be able to generate an entire campaign. From lead lists to personalized messages, using nothing but a company description and your ideal customer profile.

Here’s what our end-to-end AI campaign builder creates for you:

This is a game-changer. Generative AI is transforming how outreach is done, and we’re making sure you stay ahead of the curve.

By using this feature, you’re not only saving hours of manual work — you're also tapping into AI that learns and evolves with every campaign. It’s your shortcut to smarter targeting, better engagement, and faster results.

When you create a new campaign, you'll notice four options:

Simply select "Create with Artificial Intelligence" to get started.

Another way is to select it from here:

Before proceeding, you'll get a brief overview of how the process will look. Click on Create with AI Copilot to proceed.

In the first section, add information about your company: name, website, and what prospecting language you use.

You can generate AI sequence in 79 languages:

When you click on continue, wait for a couple of seconds until the AI analyzes your company

You will get something like this. 👇

It will sum up the main activity of your company, but of course, you can change the description if you want to add or remove something. You'll also be able to change the location of your company.

Based on the provided data, lemlist will find a few different ICPs. You can choose one of them or edit them before proceeding to the next step.

To edit found ICPs, click here and fill in all fields

In the next step, you can choose personas. Personas represent the specific job roles you want to target within your ideal customer profile (ICP). Instead of writing generic messages, lemlist helps you tailor your outreach by understanding what matters to each person, whether it’s a Head of Marketing focused on lead generation, a Sales Development Manager responsible for pipeline growth, or a CEO making strategic decisions.

By selecting a persona, you're guiding the AI to craft messaging that speaks directly to that role’s responsibilities, goals, and pain points. This leads to more relevant, personalized campaigns that feel human and get better results.

Now, you need leads. lemlist will find them for you based on your AI campaign.

The Leads review step gives you a preview of the contacts lemlist has automatically sourced for you based on your selected ICP and persona. This list is generated using AI-powered prospecting, pulling in leads who match your ideal profile, including job title, company, and location.

You can quickly scan the list to ensure the leads are relevant and remove or edit any entries if needed. It’s a smart and time-saving way to build a high-quality lead list without the manual search, making sure your outreach starts strong and hits the right people from day one.

The next step is lead enrichment. In the lead enrichment step, you can automatically enhance your contact list with verified emails and phone numbers. Using a waterfall enrichment system, lemlist taps into multiple data providers up to 10 for emails and 4 for phone numbers, to find the most accurate and up-to-date contact information. Every email found is verified to ensure it can be delivered, and phone numbers are checked for validity and activity.

This step ensures your outreach reaches the right people through the right channels, helping you reduce bounce rates and boost response rates with minimal manual effort.

After that, you need to define your audience's pain points. Here, you define the core challenge your ideal customers are facing. This is a critical moment where the AI tailors your messaging to address real problems, like low email deliverability, lack of personalization at scale, or poor campaign tracking.

By selecting a pain point, you help lemlist generate messaging that resonates more deeply with your audience. It shows prospects that you understand their struggles and positions your offer as the solution, increasing both relevance and response rates.

You're almost done. In the Value propositions step, you define how your product directly solves your audience’s most pressing challenge. Based on the pain point you selected earlier, lemlist suggests a tailored value proposition, like using an automated email warm-up to improve deliverability.

This feature gradually increases your sending volume and builds positive email interactions, which boosts your sender reputation and helps more of your emails land in the inbox. By aligning your value proposition with your lead’s specific problem, you make your messaging more relevant, compelling, and conversion-ready.

Last, but not least, is the sequence review. Here, you choose your outreach strategy, the method you'll use to contact leads based on your goals and lead value. You can opt for email only for fast, high-volume prospecting, which is ideal for lower-priority contacts.

If you're targeting more valuable leads, you might prefer the email + LinkedIn option, which adds a personalized touch through multichannel engagement.

For the most comprehensive approach, you can select email + LinkedIn + phone, incorporating warm calls to maximize conversion potential. This step helps you align your campaign strategy with your target audience and available resources, ensuring better engagement and higher reply rates.

After just a few seconds, your entire AI-generated campaign will be ready, complete with leads, messaging, and a multi-step sequence tailored to your goals. But the magic doesn’t stop there.

Once your campaign opens, you’ll be able to fully customize every element. You can rearrange the order of the steps, tweak the messaging in each one, adjust delays between touches, or even add additional steps, either in the middle of the sequence or at the end. Whether you want to fine-tune your tone, test different approaches, or add a personal touch, you have the flexibility to make your campaign truly yours.

In the Leads section, you’ll find that your contacts have already been imported, complete with pre-filled variables like first name, job title, company, and more. These dynamic fields are automatically embedded into your messages, so everything is ready to go live without needing manual input. No extra prep work, no CSV imports, no last-minute scrambling.

At this point, everything is aligned. Your leads are in, your messages are personalized, and your sequence is structured. All that’s left to do is click launch and let your AI-generated campaign go to work, helping you land in inboxes, start real conversations, and achieve lemazing results ✨

If you encounter any challenges, our live support team is ready to assist you. Don’t hesitate to reach out!