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Agency 101

Manage clients with lemlist agency accounts. Learn setup, client management, and data separation in our simple guide. Get started today!

Updated over a week ago

Hey there, lemlisters! 👋

We’ve made it super easy for you to understand how to set up and use agency accounts in lemlist. Whether you’re managing multiple clients or overseeing different teams, our step-by-step instructions and Loom videos have got you covered. 🎥

Why Use an Agency Account on Lemlist? 🤔

The lemlist agency account feature is designed to be user-friendly, allowing anyone to easily set it up. It’s ideal for users managing multiple clients, even if they’re on different plans.

With an agency account, you can ensure each client only sees their relevant campaigns. Simply assign the role of Member or Extern to control their access level.

Meanwhile, your Admin user will maintain oversight of all campaigns, managing multiple teams with ease. This setup ensures privacy and efficient campaign management.

Who Should Use an Agency Account? 💼

  • Outbound Agencies: Simplify managing separate client accounts.

  • Operational Managers: Segment teams like Sales and Marketing with individual access.

  • Companies Needing Multiple Plans: Keep Standard and Pro Plans separate while enjoying flexible management.

How to Set Up Your Lemlist Agency Account

Remember: billing is charged per seat. Each user requires a seat, meaning one seat = one user = one sender = one account.

  1. Create a New Team: Set up a new team here

2. Navigate to the Cockpit Section: After creating the team, go to Cockpit. 🚀

Invite Users: Enter the emails of users and assign their roles.

Here write the email address of the account you want to invite. You will also have an option to invite them as an active or inactive member. The difference between the two is that the ones that are added as active members are added with the role of Member, and they can send campaigns. Inactive members are added with a role of Admin, and they can't send campaigns, but can access all sections of lemlist.

Understanding the Cockpit in lemlist 🔑

The Cockpit is your main control center for managing teams and users in lemlist. Learn more about the Cockpit in our detailed article here.

User Roles in Lemlist

Understanding user roles helps you control access across your account. Below are the roles available:

  • Admin: Full access, including the Cockpit menu.

  • Member: Access to all features except Billing and Cockpit.

  • Extern: Limited access—can only view team account reports if enabled with password-less login.

For more on roles, check this article, and learn about Extern roles in detail here.

Key Details About Agency Accounts

Billing 💳

Each team has individual billing, which means they receive separate invoices each month. This setup ensures financial clarity for your agency.

Data Privacy 🔒

Data is strictly kept separate for each team—covering billing, campaigns, and data isolation. This separation means teams cannot share lead lists (e.g., unsubscribes or duplicates), ensuring the integrity of each team’s data.

Need More Help? 🤝

If you have any questions or need further assistance, don’t hesitate to reach out. We're here to help you get the most out of lemlist! ✨

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