Hey lemlister, let’s work together to ensure your emails stay out of spam folders and land where they belong—in the inbox! 🚀
By following these sending guidelines, you’ll reduce the chances of your messages being blocked or marked as spam. Let’s dive in!
Recommended Sending Practices
1. Authenticate Your Emails
Use SPF and DKIM records to authenticate your emails. This ensures your domain is trusted by email providers like Gmail. If you’re using an email provider, confirm they support SPF and DKIM authentication.
📌 Check out this article:
2. Maintain Consistency in IP Usage
Ideally, send all emails from the same IP address.
If using multiple IPs, assign one IP per type of message (e.g., notifications, promotional emails).
Sending Practices to Avoid
Don’t Mix Content Types: Keep promotional content separate from transactional messages like sales receipts.
Don’t Spoof Domains: Avoid impersonating other domains or senders—it’s a quick way to get marked as spam.
Don’t Flag Internal Messages as Spam: This can harm your domain’s reputation.
Don’t Purchase Email Lists: These recipients often mark your messages as spam, damaging your deliverability.
Don’t Use Default Opt-In Forms: Avoid pre-checked opt-in forms, as they may violate local laws and result in poor engagement.
Additional Tips
Encourage recipients to mark legitimate messages as not spam to improve deliverability.
Use clear opt-in methods to ensure you’re only contacting recipients who genuinely want to hear from you.
Regularly review our Deliverability Checklist for actionable tips to optimize email performance.
What to Do if Messages Are Marked as Spam
Even if you follow all best practices, some legitimate emails may still end up in spam. Encourage your recipients to:
Mark your emails as not spam to train their inbox filters.
This helps future emails from your domain reach their inbox!
We’re Here to Help!
If you have questions or need further assistance, feel free to reach out to us. Let’s work together to achieve email deliverability success!
Happy emailing, lemlister! 🚀