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Understand lemlist Freemium model

What can lemlist freemium and free trial users expect

Updated over a week ago

TL;DR / Quick Answer

New users get a one-time free trial of 200 credits on Multichannel Expert. Once your trial credits are used up, if you don’t upgrade, your account moves to Freemium: core navigation, limited Leads DB access, but no campaign sending. Freemium does not include weekly credit refills or rollover.


Why This Matters

Understanding trial vs freemium helps you plan testing, manage credit usage, and decide when to upgrade.


What You Get on Freemium

  • LinkedIn Email Reveal: You only get the one-time 200 credits from the initial trial.

  • Lead management and app navigation: campaigns, reports, leads, settings, tasks (view and prep)

  • Ability to buy extra credits anytime

  • Limited Leads Database access: first page results only


What’s Not Included

  • Launching/sending campaigns from lemlist


How Trial → Freemium Works

  1. New users get a one-time trial of 200 credits

  2. Those credits are not weekly and they don’t roll over, once they’re used, they’re gone unless you purchase more or upgrade

  3. If you don’t upgrade after the trial, your account transitions to Freemium automatically

  4. Former paid users who cancel revert to Freemium (no automatic weekly credit allocation)

  5. lemcal and lemwarm signups start with Freemium in lemlist; you can start a trial or upgrade anytime


Quick Links


FAQs / Edge cases

  • Can I re‑activate the trial later? No, the 200-credit trial is one-time only

  • Do credits refill weekly or roll over on Freemium? No, there are no weekly credits and no rollover. Once the one-time 200 trial credits are used, you’ll need to upgrade or buy more credits.

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