What You'll Learn
By the end of this guide, you'll understand the difference between canceling your subscription and deleting your account, what happens to your data when you cancel, and how to manage your lemlist subscription based on your needs.
Why This Matters
Understanding lemlist's subscription and data policies helps you make informed decisions about your account. Whether you need to pause payments temporarily, take a break from outreach, or permanently close your account, knowing the difference between cancellation and deletion ensures you don't lose important data or make irreversible changes unintentionally.
Key scenarios:
You want to pause payments but keep your campaigns and leads for later
Your team is switching who manages the lemlist account
You're temporarily scaling down outreach efforts
You need to permanently close your account and delete all data
What You Need to Know
Before managing your subscription, understand these key concepts:
Account access: Your login credentials and access to lemlist Settings
Billing information: Located in Settings → Plans & billing
Admin permissions: Required to cancel subscriptions or request account deletion
Key Concepts
Subscription Cancellation vs. Account Deletion
These are two different actions with very different outcomes:
Subscription Cancellation:
Stops future billing and recurring payments
Your account remains active (you can log in)
All data is retained (campaigns, leads, settings)
You can reactivate by upgrading to a paid plan anytime
No data loss. Everything is preserved
Account Deletion:
Permanently deletes your account and all associated data
Irreversibl. You cannot recover campaigns, leads, or settings
Requires a manual request to lemlist privacy team
Not included in standard subscription cancellation
💡 Think of it this way: Cancellation is like putting your account on pause. Deletion is like closing it forever.
What Happens to Your Data When You Cancel
When you cancel your lemlist subscription:
✅ Your data is fully retained:
All campaigns remain stored
All leads and contact lists are preserved
Email templates and sequences stay intact
Custom variables and settings are saved
Activity logs and analytics are retained
✅ You can still access your account:
Log in anytime to view your data
Upgrade to a paid plan to resume sending campaigns
No additional setup required, everything is exactly as you left it
✅ No automatic deletion:
lemlist does not delete data when you cancel
Data remains stored indefinitely until you request deletion
Example scenario: You cancel your subscription in December because outreach slows down during the holidays. In January, you log back in, upgrade to a paid plan, and immediately resume your campaigns. No data entry or setup required.
Data Retention for Team Accounts
If your company manages your lemlist subscription and decides to take over payments later (e.g., switching billing ownership), all data remains intact. No additional action is needed to preserve information when transferring billing responsibility.
How to Cancel Your Subscription
If you want to stop recurring payments but keep your data:
Click your profile icon in the bottom-left corner, then select Plans & billing
Click Manage plan for the relevant product (e.g., lemlist Outreach, lemlist Data)
In the plan window, click Cancel, then confirm cancellation
What happens next:
Billing stops at the end of your current billing cycle
You can continue using lemlist until the paid period ends
After that, your account switches to a free/inactive state
All data remains stored and accessible when you log in
Upgrade anytime to resume full access
How to Request Account Deletion
If you want to permanently delete your account and all associated data:
⚠️ Important: Account deletion is irreversible. Once deleted, you cannot recover campaigns, leads, templates, or any other data.
Cancel your subscription first (follow steps above)
Contact lemlist privacy team via email [email protected]
Request account deletion explicitly in your message
Make sure to cancel the subscription and download all data: after the account is deleted, all data related to it will be deleted as well.
Provide confirmation: lemlist privacy will verify your identity and confirm the request
Account deletion processed: Your account and all data will be permanently deleted within 7 days after confirmation from the privacy team.
What gets deleted:
All campaigns and sequences
All leads and contact lists
Email templates and custom variables
Activity logs and analytics
Integrations and API connections
Billing history
Common Scenarios
Scenario 1: Taking a Break from Outreach
Situation: You're pausing outreach for a few months but plan to resume later.
Action: Cancel your subscription. Your data stays intact, and you can reactivate anytime by upgrading.
Scenario 2: Switching Account Ownership
Situation: A different team member is taking over lemlist management.
Action: Update billing information in Plans & billing. No cancellation needed, just transfer payment responsibility. All data remains accessible.
Scenario 3: Leaving lemlist permanently
Situation: You're moving to a different platform and won't return.
Action: Cancel your subscription, then request account deletion via email to lemlist privacy team. Export any data you want to keep before deletion.
Scenario 4: Company Takeover of Billing
Situation: You started with a personal subscription, and your company now wants to pay.
Action: Update billing information in Plans & billing. Your data remains intact. No cancellation or reactivation required.
What Happens After Cancellation
Immediate effects:
No new charges after the current billing cycle ends
Access continues until the paid period expires
All features remain available during the paid period
After the paid period ends:
Account switches to inactive/free state
You can log in and view data but cannot send campaigns
Upgrade anytime to resume full functionality
Long-term:
Data remains stored indefinitely
No automatic deletion. Your campaigns and leads are safe
Reactivation takes seconds (just upgrade to a paid plan)
What Happens After Account Deletion
Immediate effects:
Account access is permanently removed
All data is deleted from lemlist servers
You cannot log in or recover any information
Cannot be undone:
Campaigns, leads, templates, and settings are permanently lost
No backups or recovery options exist
You must create a new account to use lemlist again
Best Practices
Before canceling:
Export any data you might need later (lead lists, campaign reports)
Download email templates or sequences you want to save
Review active campaigns and decide if you want to let them finish
Before requesting deletion:
Confirm you'll never need the data again
Export everything important, deletion is permanent
Consider canceling instead if you might return later
If unsure:
Cancel your subscription and keep your data
You can always request deletion later if needed
It's easier to delete later than to recover deleted data
Frequently Asked Questions
Can I reactivate my account after canceling?
Yes. Log in anytime and upgrade to a paid plan. All your data will be exactly as you left it.
How long is my data stored after cancellation?
Indefinitely. lemlist does not automatically delete data from canceled accounts.
Can I recover my account after deletion?
No. Account deletion is permanent and irreversible.
What if I change my mind after requesting deletion?
Contact lemlist privacy team or support immediately. If deletion hasn't been processed yet, they may be able to stop it.
Will I lose integrations (HubSpot, Salesforce) when I cancel?
Integrations remain configured but inactive. When you reactivate, they'll work again without reconfiguration.
Can I export my data before canceling or deleting?
Yes. Export lead lists as CSV and save email templates before taking action.