Learning Objective
By the end of this guide, you'll know how to add automated website screenshots to custom images using the website variable to pull screenshots from each lead's email domain.
Why This Matters
Website screenshots prove you researched the lead, not a mass blast. When prospects see their own website in your email, it grabs attention immediately and shows genuine interest. This visual personalisation significantly boosts engagement, especially for agencies and service providers.
Prerequisites
Before you start:
Campaign with at least one email step
Leads must have valid company email addresses ([email protected], not [email protected])
⚠️ Critical: Website screenshots only work with company email domains. Personal emails (Gmail, Yahoo, Outlook) won't generate screenshots.
Step 1: Create or Open Email Step
Go to the campaign Sequence section
Add or select the email step
Step 2: Add personalisation and open the image builder
In the email step editor, click Add personalisation in the bottom toolbar
In the Personalization popup, open the Medias tab
Under Custom images, click Create an image
Step 3: Choose a template (or start from scratch)
In Image templates, select a pre-made template, or click Create new custom image
Step 4: Add the Website variable
In the image editor, click Add element, then select Website variable
Resize and position the website screenshot area on the canvas
(Optional) Configure the website variable settings in the right panel, such as Layer name, Corner's style (Right angle/Rounded), and Choose your custom variable (default: Email domain)
How it works: The screenshot automatically captures from the lead's email domain ([email protected] → captures acmecorp.com).
Step 5: Save and insert the image into your email
(Optional) Click Save as template if you want to reuse this custom image later
Click Use this image to insert it into your email
Step 6: Preview before launching
In the email step editor, click Preview (bottom-right)
Verify the screenshot shows the lead's company website (not a placeholder)
Test with 2-3 different leads (especially if you have mixed domains)
Send a test email to yourself
✅ Check: Screenshot should display actual company website, not placeholder.
Requirements
Email format matters:
✅ Works: [email protected] → captures acmecorp.com
❌ Fails: [email protected] → no company domain
Domain needs an active website:
Domain must resolve to the live website
Inactive/parked domains show blank or an error
💡 Before using: Filter leads to company emails only. Remove Gmail, Yahoo, and Outlook addresses.
Best Practices
Add context text - "Checking out #{{companyName}}" above screenshot explains relevance
Keep size balanced - 400-600px width works well—readable but not overwhelming
Test with sample leads - Verify screenshots capture correctly before launching
Use relevant messaging - Pair screenshot with site-specific feedback or observations
Have a fallback - Use a different template for leads without company emails
Troubleshooting
Screenshot shows blank/error page
The domain has no active website
Verify the domain manually before using
The screenshot shows the wrong website
Email domain differs from main company site
Screenshot always pulls from the email domain (or the custom variable you selected)
Screenshot not appearing
Preview using a lead with a company email (@company.com format)
Confirm you added a Website variable element in the image editor (not a static image)
The cookie banner appears in the screenshot
Automatic screenshots are taken as the page of the lead’s website is displayed while visiting it so if there’s a cookie banner, then it is captured on the screenshot as well.
The only workaround for not showing that cookie banner would be to actually take those screenshots yourself, store them in an image host and use the URLs as custom variables for each of your leads.
Screenshots look pixelated
Don't enlarge beyond 600px width
Keep the size reasonable for the resolution
Video Guide: Your Step-by-Step Companion 🎥
Need a more detailed walkthrough? Watch our video guide to see exactly how to set this up!
By following these steps, you’ll enhance your outreach with personalized website screenshots, helping you connect with your audience on a deeper level.
Let us know if you need further assistance, our team is always here to help! 🤓
Happy emailing! ❤️