All Collections
🚀 Welcome aboard lemlister!
Getting started 👶 - part 2: your first campaign.
Getting started 👶 - part 2: your first campaign.
Agathe 🦊 avatar
Written by Agathe 🦊
Updated over a week ago

Ok lemlister, you're now fully briefed on how to be correctly set up to start using lemlist.🚦

Now, let us show you how to rock your first campaign 🎸

👨‍🎨 How to create your first campaign

📽 In case you’re a video person, here’s a quick demo:

… but if you prefer step-by-step instructions, let me walk you through each step:

➡ Create your first campaign:

On the left side of lemlist dashboard you will have "Campaigns" section.
If you click on the "+" it will open campaign creator 🎮

➡ Import your Leads a.k.a. your email list.

⚡️ You can:

  • Upload your CSV file or enter emails manually

  • Import from existing campaign

  • Import Leads from your CRM

  • Import from Zapier

  • Import Leads from Linkedin and/or Sales Navigator (only with our Sales Engagement plan)

  • Use our API to get it done

🔮 lemlister TIP 🔮

If you are struggling with finding leads for your outreach campaign, check the most in-depth guide on how to find anyone's email 💌

Also, at this stage you are able to:

decide whether would you like to NOT IMPORT leads that are already in any other campaign; Have in mind that the basic setup is that you cannot have duplicated leads in this specific campaign.

decide if you would like to use Scanners for enrichment. About enrichment, you can check everything in this article 🤠

➡ Settings section: what can I do in lemlist?

In the settings section of the campaign you can:

1️⃣ play with the name of the campaign

2️⃣ add campaign to "groups"

3️⃣ in accordance with leads activity (reply or click) you can tell lemlist when you want your campaign to stop for your leads

4️⃣ choose when the task should be created in lemlist

➡ Sequence section

From this section you can choose which actions you want to preform in your campaign 😎

🧑‍🚀 Auto Run - means that steps will be preformed automatically.

1/ Email

2/ API

3/ LN (visit; invite; message)

4/ Import from existing campaign

🥷 Manual execution - means that you will need mannualy to preform these actions.

Please note that these two steps are reserved for our Sales engagement plan.

1/ Call

2/ Manual task

Annnd if you need an inspiration you can check the list of 50+ proven cold email templates 🚀:

⚡️ And of course in this section you will be able to select the email address you want your campaign to be sent with

➡ Schedule section:

Before setting it up you need to select a schedule 👇

In this section you can choose the time frame (days & hours to deliver the campaign) and setup the indicator that concerns the new leads.

Keep in mind that the number of leads indicated only concerns the new leads.

It means the leads receiving the first email of your sequence (step 1) not the rest of the campaign (the follow-up).

➡ Review section:

In order to launch your campaign you will need to review your lead 🚀

This is the place where you can make last-minute edits for a specific prospect

⚡️ You can review emails one-by-one or all of them immediately

⚡️ Booooom! Your emails are on their way

😇 Tips & tricks for advanced players

⚡️ Understand and analyze your metrics

Aim to have a 50%+ open rate, either a 40%+ click rate or 8%+ reply rate depending on your outreach goal and below 5% bounce rate.

⚡️ Need inspiration for your cold email subject line? Go here

⚡️ Master the liquid syntax for more personalization

⚡️ If a Lead wants to be removed from your list, send them to the Unsubscribe section 🧟‍♀️

Good luck with your campaign! ❤️

Still have questions?

⚡️Use the search bar in our Help Center to find your answer 💡

⚡️If you haven't found the answer you were looking for, please ask our lovely team on the lemlist chat ❤️

Did this answer your question?