Ok lemlister, you're now fully briefed on how to be correctly set up to start using lemlist.
Now, onto the campaigns subject!
👨🎨 How to create your first campaign
⚡️ In case you’re a video person, here’s a quick demo 😌
… but if you prefer step-by-step instructions, let me walk you through each step:
⚡️Create your first campaign:
⚡️Import your Leads a.k.a. your email list. You can:
Upload your CSV file or enter emails manually
Import Leads from your CRM
Import Leads from Linkedin and/or Sales Navigator (only with our Sales Engagement plan)
Import Leads from a Google Sheet
Use our API to get it done
If you are struggling with finding leads for your outreach campaign, check the most in-depth guide on how to find anyone's email 💌
⚡️ Create your cold email or choose an existing template
This is how you create a campaign from scratch:
or you can use one of the existing templates:
Need inspiration? Check the list of 50+ proven cold email templates 🚀:
⚡️ Personalize your cold outreach with next-gen features:
Personalized Images:
You can add mind-blowing custom images, that are personalized for each specific lead. For example, add dynamic text, company logos or website screenshot... like this:
Here's how it will look in the prospect's inbox:
A few more ideas for personalized images:
Dynamic landing pages & custom videos:
You can send cold emails with landing pages and add videos, texts, logos, Calendly links, and pop-ups. 🎯
⚡️ Don’t forget to add the unsubscribe link to your emails
⚡️ Add follow-ups and create sequences
⚡️ Set up your schedule. Choose the time frame (days & hours to deliver the campaign) and the max number of emails you want to send daily.
⚡️ Select the email address you want your campaign to be sent with
⚡️ Choose when do you want to stop emailing your Leads and turn them into opportunities
3️⃣ Send your cold emails
⚡️Review your Leads. This is the place where you can make last-minute edits for a specific prospect
⚡️ You can review emails one-by-one or all of them immediately
⚡️ Booooom! Your emails are on their way
4️⃣ Tips & tricks for advanced players
⚡️ Understand and analyze your metrics
Aim to have a 50%+ open rate, either a 40%+ click rate or 8%+ reply rate depending on your outreach goal and below 5% bounce rate.
⚡️ Need inspiration for your cold email subject line? Go here
⚡️ A/B test your subject lines, cold email copy, call-to-actions, and sequences.
⚡️ Master the liquid syntax for more personalization
⚡️ If a Lead wants to be removed from your list, send them to the Graveyard 🧟♀️
Good luck with your campaign! ❤️
Still have questions?
⚡️Use the search bar in our Help Center to find your answer 💡
⚡️If you haven't found the answer you were looking for, please ask our lovely team on the lemlist chat ❤️