Welcome aboard! We're thrilled to help you get started with lemlist, the best platform for sending personalized email campaigns. 😎
To begin, you'll need to manage two types of email addresses:
Login Email – This is used for logging in and receiving invoices.
Email Provider – This is the email address you’ll use for sending campaigns.
Your login email does not have to match the email address used for sending campaigns.
1️⃣ How to connect Email Provider
To connect your email provider to lemlist, simply go to your settings:
1. Click on your name in the bottom left corner and go to your account Settings:
2. A new window will open up where you can connect the email provider you want.
Now that we have the sending address connected that we will be using in our campaigns, let's set up the signature to make our emails more professional. 👇
2️⃣ Setting Up Your Email Signature
We recommend setting up an email signature and using the {{signature}} variable to automatically insert it into your campaigns. This adds a professional touch and increases engagement.
To set up a signature, head to your Settings and either import the one you have set up on your email account or create a brand new one:
For more information on your signature settings you can check here.
3️⃣ Configuring Your DNS Settings
To maximize email deliverability, it’s essential to configure your DNS settings properly. This includes DKIM, DMARC, and SPF records, which help prevent your emails from landing in spam folders.
While you need to configure DNS settings through your email provider, you can verify the status within lemlist. If all checks (DKIM, DMARC, SPF) show as green, you’re good to go!
To monitor your DNS health, go to Settings > Account Health > DNS Health in your lemlist account and click refresh.
Pro Tip: While DNS records may not sound exciting, they’re critical for your email campaigns' success. Proper DNS settings improve deliverability and help build your sender reputation.
Additionally, we recommend setting up a Custom Tracking Domain (CTD) to track clicks and monitor campaign performance.
4️⃣ Preparing to Launch Your Campaigns
Before sending your first email campaign, it’s important to warm up your email account. This process takes about 3 to 5 weeks, depending on the condition of your email provider and domain.
Once the warm-up period in lemwarm is complete, start sending emails gradually. Increase your email volume slowly until you reach the recommended limit of 100 emails per day. This will help avoid deliverability issues.
For even better results, learn more about lemlist’s Deliverability Booster to ensure your emails land in inboxes every time.
💡 Extra Tips to Boost Deliverability
Want to improve your email deliverability even further? Use the following checklist to optimize your campaigns:
Ensure your emails are well-targeted and personalized.
Regularly clean your email list to avoid sending emails to inactive addresses.
Avoid using spammy words and phrases in your subject line and body copy.
Keep an eye on engagement rates and adjust your strategy accordingly.
🤩 Free eBooks for Better Email Campaigns
To help you get the best results, we offer several free eBooks. Download them today:
Ready to Create Your First Campaign?
Once you’ve set everything up, it’s time to dive into the fun part—creating your first campaign! Refer to our Part 2 to get started.