Hey lemlister! 👋
You’ve crafted the perfect email sequence and you’re excited to start seeing results. But before you hit send, there’s one important detail to consider: how to set up the pace for your follow-up emails. The timing and frequency of your follow-ups can make or break your campaign’s success. If you send emails too quickly, you might overwhelm your prospects. But if you wait too long, they might forget about you.
In this guide, I’ll walk you through how to choose the ideal follow-up schedule, how many follow-up emails to send, and share some expert tips to optimize your approach. Let's make sure your follow-ups hit just the right note!
When to Send a Follow-Up Email?
Timing is everything when it comes to follow-up emails. Sending them at the right moment can greatly increase your chances of getting a response while sending them too soon or too late can lead to lower engagement.
While the best timing ultimately depends on your specific audience and their behavior, here’s a general rule of thumb to get you started:
2-day delay between Email 1 and Email 2: This gives the recipient enough time to read and respond to your first email, without feeling rushed.
2-day delay between Email 2 and Email 3: Another short delay that ensures you’re staying on their radar without overwhelming them.
3-day delay between Email 3 and Email 4: By this point, you’ve made your case, and a slightly longer delay gives the recipient time to consider your offer.
By experimenting with different timings, you can discover which gaps work best for your specific audience.
However, these are just starting points. To truly refine your follow-up schedule, A/B testing is key.
How Many Follow-Up Emails to Send?
The number of follow-up emails varies by campaign type:
🔹 For a typical campaign, send 2 to 4 follow-ups.
🔹 For a sales campaign, 4 follow-ups are common (but A/B testing is key!).
🔹 For non-business-related objectives, 2 or 3 follow-ups are usually enough.
The right number of follow-ups depends on your audience. You won’t know for sure until you test different templates and learn what works best. If a prospect doesn’t respond to a sequence, consider testing a new campaign later.
lemlist Tips:
💡 Treat your sequence like a story.
Incorporate recurring themes to keep the flow and remind your prospect of previous emails.
💡 Aim for at least 2-3 follow-ups.
Three cold emails is a solid minimum.
💡 Keep your subject line the same.
By leaving the subject line empty in Lemlist, your follow-up emails will be part of the same thread, keeping consistency.
💡 Define your follow-up goal.
Your follow-up should quickly remind the prospect about your previous email and add more value, information, or entertainment.
💡 Set proper time delays.
Don’t overwhelm your prospects with emails sent too quickly. A spaced-out follow-up approach keeps you from appearing too pushy.
Now that you have the tools to set the perfect follow-up pace, it’s time to put them into action and optimize your campaigns. Test, adjust, and watch your engagement grow!🤗
Enjoy ❤️
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