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How to set up my follow-ups pace? 🦾
Updated over a week ago

Heeeeey lemlister! 👋

You're all done with your sequence email, but eager to learn more about how to choose the right schedule pace? You're in the right place. I'll explain everything to you.

Together, we'll see:

  • When to send a follow-up email?

  • How many follow-up emails to send?

  • Some extra lemlister tips.

1️⃣ When to send a follow-up email?

Although the best way to know that for sure is to test it in your own campaigns, as a general rule, here’s the framework we suggest as a starting point:

  • 2-day delay between email 1 and 2

  • 2-day delay between email 2 and 3

  • 3-day delay between email 3 and 4

To identify the best time frames or days to send a campaign, the advice we can give you is to A/B test different schedules and assess whether there’s a difference or not.

2️⃣ How many follow-up emails to send?

Different case studies provide different answers:

🔹 For a typical campaign 👉 between 2️⃣ and 4️⃣ follow-up emails.

🔹 For a sales campaign 👉 the amount is usually 4️⃣ (but there’s a lot of A/B testing as well.)
🔹 For non-business related objectives 👉 between 2️⃣ or 3️⃣ follow-ups.

lemlister tip💡

The right answer will depend on your particular case. You cannot know for sure until you see the reaction from your audience. That’s why it’s important to test different follow-up email templates, learn what and how many works best, and then double down on your learnings.

Furthermore, if a prospect doesn't react to a specific sequence, you could decide to test it against a totally different campaign later down the road.

3️⃣ Extra lemlister tips:

💡 Think about your sequence as a story.

Make sure to sparkle some running gags and continue the story as it goes along. Using consistent storytelling throughout the emails will help your Buddy-to-Be to remind your previous email.

💡 Think about your sequence and set up at least two or three follow-ups.

In our opinion, the minimum you have is three cold emails in total.

💡 Keep your subject line the same.

By keeping your subject line empty in lemlist, your follow-up emails will go under the same thread and have the same subject line as your first email in the sequence.

💡 Decide on your follow-up objective.

To cut a long story short, you have to quickly remind your prospect about the previous email, send him or her more value, information or entertainment.

💡 Set-up proper time delays.

You want to avoid the situation where you’re sending a prospect four emails in five days. Nobody likes intrusive salespeople.

You're all good my lemlister, ready to nail these email follow-ups on your own! 🤗

Enjoy ❤️

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