Hey lemlister!
Every campaign tells a story - and sometimes, the negative numbers can teach you the most valuable lessons.
This guide helps you understand what your negative campaign metrics mean (like bounces, unsubscribes, or skipped steps) and how to turn them into opportunities to improve your performance. 🚀
How to Locate Negative Metrics in lemlist
Open your campaign and click Overview.
Scroll down to see the negative stats section.
This view highlights any issues impacting deliverability, engagement, or LinkedIn performance - giving you instant insight into what to improve.
📊 Key Negative Metrics Explained
Metric | What It Means | Learn More |
Bounces | Emails that couldn’t be delivered to recipients. | |
Unsubscribes | Leads who opted out of your email list. | |
Not Interested | Leads manually marked as not interested. |
🚀 How to Improve Negative Metrics
Negative results aren’t failures - they’re feedback.
Here’s how to turn them into better results:
Reduce Email Bounces
Regularly clean and verify your contact list.
Use email verification or enrichment to detect invalid or risky addresses.
Ensure your SPF, DKIM, and DMARC records are correctly set up for maximum deliverability.
Lower Unsubscribes
Segment your audience so your message is always relevant and personalized.
Keep email frequency balanced - focus on quality over quantity.
Craft friendly, human-sounding messages that build trust.
Fix LinkedIn Skips
Make sure all leads include a valid LinkedIn URL (
linkedinUrlfield).Personalize connection invites and messages to increase acceptance rates.
Add condition to check if the invite is accepted before add a message step.
💡 General Optimization Tips
Check your metrics weekly to spot trends early.
A/B test subject lines, delays, and message formats.
Stay updated with the latest deliverability best practices.
Need help? 💬 Contact our support team anytime for expert guidance.
🎯 Takeaway
Understanding your negative metrics gives you control over your campaign’s performance.
By cleaning your lists, refining your targeting, and personalizing your outreach, you’ll transform red flags into growth opportunities — and send with confidence. 💪