Learning Objective

By the end of this tutorial, you’ll know how to create a multichannel outreach campaign in lemlist, add LinkedIn and manual task steps to your sequence, import leads, configure scheduling, and launch your campaign.

Why This Matters

Multichannel outreach helps you reach prospects where they’re most responsive (email, LinkedIn, and manual actions), multiplying your touchpoints without creating separate campaigns. This typically improves engagement and replies because prospects see your name across more than one channel and context.

Prerequisites

You should already have access to a plan that supports multichannel.
You should already have your sending email account connected.
To use LinkedIn steps, install the lemlist LinkedIn Chrome Extension.

Core Lesson: Step-by-Step Workflow

Phase 1: Create your campaign and start your sequence

Create a new campaign
From your lemlist dashboard, go to Campaigns and click Create campaign. This creates the workspace where you’ll build your sequence (steps + delays) before adding leads.
Choose how to create your campaign
Select Create manual campaign to build your sequence step-by-step.
Select your first channel (your first step)
In the sequence builder, choose the channel you want for the first touch (for example: Email or LinkedIn profile visit). Starting with a “lighter” LinkedIn action (like a profile visit) can warm up the prospect before an invite or message.

Phase 2: Build a multichannel sequence (LinkedIn + manual touchpoints)

Add a manual task step for a human touch
Manual tasks are useful when you want a personalized action that shouldn’t be automated (for example, commenting on a prospect’s recent LinkedIn post or reviewing their website before a call).
To add a manual task: click the + icon, then select Manual task.
Use smart delays between steps
Add delays between actions (for example, 1 day between an email and the next step). Delays keep your outreach natural and prevent prospects from feeling “hit” with multiple actions at once.
A/B test steps or the full sequence (optional but recommended)
Test different copy, timing, or channels to find what performs best for your audience. You can A/B test individual steps or an entire sequence.
To A/B test the sequence: click the ... menu in the sequence builder.
Then select A/B test this sequence.

Phase 3: Add leads and configure campaign sending rules

Import your leads
Go to the Lead list step and click Import new leads, then choose your import method (CSV, People database, CRM, etc.). This is how you connect your sequence to the audience you’ll reach out to.
Set your schedule and options
Click the Settings (gear) icon, open Schedules & launch, then select (or edit) the schedule you want your campaign to run on (days, time windows, timezone). Scheduling helps you send at appropriate times and control pacing.

Phase 4: Review and launch

Launch your campaign
Once your sequence, leads, and schedule are ready, review everything in the Launch step, then click Launch. This starts running your multichannel steps according to your delays and schedule.

Practical Application / Real-Life Example

Here’s a simple multichannel sequence you can replicate:

Step 1: LinkedIn Visit profile (immediate)
Step 2: Wait 1 day
Step 3: LinkedIn Connection request with a short personalized note
Step 4:Manual task: comment on a recent post or reference a specific detail before your next message
Step 5: Email follow-up referencing the LinkedIn touchpoint

If you want to improve outcomes quickly, start by A/B testing one variable at a time (for example: the invite note vs. no note, or 1-day delay vs. 2-day delay).

Troubleshooting & Pitfalls

Issue: LinkedIn steps don’t run

Root cause: The LinkedIn Chrome Extension isn’t installed or isn’t connected.
Fix: Install/enable the LinkedIn Chrome Extension, then retry launching.

Issue: Your sequence feels too aggressive (low acceptance / low replies)

Root cause: Steps are too close together or too “salesy” too early.
Fix: Add more delay between steps and lead with lighter actions (profile visit, short invite note) before longer messages.

Issue: Leads were added but the campaign won’t launch as expected